Selected Work
From viral LinkedIn posts to complete visual rebrands. See how we help experts become authorities.
The 'Expert Trap' that kills your leads
Most experts are too smart for their own good. They write for their peers, not their prospects. They use jargon to sound smart. They explain the "how" before the "why". And their prospects scroll right past. Here's the truth: Your prospects don't care about your process. They care about their problems. When you shift your content from "Look how much I know" to "I understand your pain better than you do", everything changes. That's the Authority Shift.
Why I fired my best client
It was a $5k/mo retainer. Easy work. Great logo. But I dreaded every call. They treated me like a vendor, not a partner. "Just post this." "Can you make the logo bigger?" I realized something critical: Authority isn't just about getting leads. It's about getting the RIGHT leads. The ones who respect your expertise. The ones who pay your rates without blinking. The ones who say "What do you recommend?" instead of "Do this." I fired them on Monday. I signed two dream clients by Friday. Because when you set boundaries, the market respects you more.
3 signs your LinkedIn profile is leaking money
1. Your headline is a job title. "Founder at Company X" tells me nothing. "Helping B2B Founders add $1M ARR via LinkedIn" tells me everything. 2. Your banner is a stock photo of a laptop. Use that prime real estate to state your value prop and show social proof. 3. Your "About" section is a resume. Nobody cares where you went to college in 2005. They care about how you can help them TODAY. Fix these three things and watch your inbound leads double.
The ROI of Silence
Everyone tells you to "post every day". "Engage for 30 mins before and after". "Comment on 10 big accounts". It's a hamster wheel. I post 3 times a week. I spend 15 mins on engagement. But my content is surgical. It hits the exact pain points of my ideal client. One post that resonates deeply is worth 100 "Great post!" comments. Stop optimizing for the algorithm. Start optimizing for the human on the other side of the screen.
How to sell without selling
The best sales pitch isn't a pitch. It's a diagnosis. When a doctor tells you "You have a fracture, here's the cast you need", do you ask for a discount? Do you say "I'll think about it"? No. You say "Thank you". Your content should be the diagnosis. Your offer is the cure. When you articulate the problem better than they can, they automatically assume you have the solution.
The 'Authority Gap'
There's a gap between how good you are and how good you look. If you're a 10/10 expert but your online presence is a 4/10... The market perceives you as a 4/10. And they pay you like a 4/10. Closing that gap is the highest ROI activity you can do. It's not about "faking it". It's about accurately representing the value you already deliver. Don't let a weak profile cost you a fortune.