From Yahoo’s official statement, it seemed that the latest collaboration is a win-win situation for both parties:
“Tumblr is redefining creative expression online,” said Yahoo! CEO Marissa Mayer. “On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy. Both companies are homes for brands – established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday.”
Tumblr creator, David Karp, pocketed whopping $1.1 billion from the purchase. Aside from the official statement, Yahoo’s CEO revealed the announcement by posting a GIF on her own Tumblr account and wrote, “We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently.”
Karp, the newest tech billionaire will remain the CEO of Tumblr. He reiterated on his own Tumblr post that these changes will not affect the overall mission of the blogging site he started in 2007 from his mother’s apartment in Manhattan.
“Let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing,” Karp mentioned on his blogpost.
I give it a year!
What are your thoughts?