Social Selling Course

Social Selling Training Course – How to use social media to sell more, better and  faster

How many more clients can you generate if you used Social Selling for lead generation?
HubSpot research suggests

98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota, according to Sales Benchmark Index.
78% of salespeople using social media perform better than their peers.
• IBM increased its sales by 400% thanks to its inbound social selling programme.
77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research.
55% of all buyers do their research by using social networks.
• Over 70% of B2B purchase decision makers use social media to help them decide.

What is today’s most powerful method for customer engagement and sales? Social media. Traditional marketing methods like – cold calling, telemarketing, snail-mail letters and ‘referral hoping’ are expensive and slow for switched-on sales professionals. Today, if you are in a sales and business development role, social media is vital for leveraging networks of warm leads. We’ll show you the techniques to find the people you need to talk to, by name and location, even their email address!

 A third (32%) of B2B decision makers respond to a cold call less than ten per cent of the time. They are more likely to respond to someone that was introduced through their professional network.

This course teaches sales professionals to leverage social media to find more leads, develop better-qualified prospects, and increase deal sizes.

Free Ebook - 25 Social Selling Stats For Sales Teams

social media courses for business
Who is this course for?
What you will learn
Course Content

Anyone interested in Social Selling And learning how to leverage social media to grow their business. This class
is perfect for anyone who works in sales who would like to learn how to use social media to
increase sales, find new leads and opportunities and to keep your existing clients closer to
you. Also, perfect if you are a business owner and cold calling is not your thing. We will show you strategies to find your ideal clients

  • Use social media and the different social media tools to generate leads and improve
    your overall sales performance.
  • Find your customers and prospects on social networks, online communities and
    discussion forums.
  • Update your personal sales profile on all relevant social networks and start
    expanding your online connections.
  • Find new sales opportunities by listening to online conversations from your clients,
    prospects and other relevant sales influencers.
  • Start online conversations with clients and prospects through discussion groups,
    blogs, online events etc. Turning clients and prospects into friends.
  • Start sharing content with your connections through Linkedin, Twitter, Blogging etc.
    Turning them into leads.
  • Use tools like Linkedin and Twitter to research decision making units in your
    customers and prospects

Social Selling Introduction

  • Overview of Social Selling – What are today’s disruptive technologies, what is the
    Zero Moment of Truth, how to define Social Selling, who is the social enabled sales
    man, recommendations where to hang out.

Online listening for Sales

  • How to become a social selling detective – Why you should listen online as a sales
    person, where to listen online, how to listen online. Where to listen for leads. How
    to find bloggers, forum groups, keywords.
  • How to become a social selling super detective – The concept of the online listening
    dashboard, how to set up your own social selling listening dashboard, how to listen
    on your mobile

Linkedin for Sales

  • Linkedin Social Selling Index – How to get your Linkedin SSI score and how to
    interpret your score. Understanding the 4 components that make your score.
  • Linkedin Profile – Establish your professional brand – What are the most important
    elements of your Linkedin profile, how to construct your personal statement, how to
    make your profile come to life.
  • Linkedin Connections – Finding the right people – Understanding Linkedin’s levels of
    connections, how to connect, how to get introduced, how to grow your connections,
    why you should be careful in accepting connection requests.
  • Linkedin Search – Finding the right people – How to use Linkedin search, Linkedin
    advanced search, following people instead of connecting, how to build your Linkedin
    target list.
  • Linkedin Tools and Interests – Engaging with insights – How to like, comment and
    share on Linkedin, how to create your own blog post, how to use Linkedin Groups
    and Slideshare to find additional opportunities and engage with prospects.
  • Linkedin daily tasks – Build relationships – How to use Linkedin’s relationship
    features (endorsements, anniversaries, recommendations etc.) to stay on the radar
    screen of your connections, what are your daily Linkedin tasks.

Twitter for Sales

  • Your twitter profile – Why you should be on twitter, Twitter for listening, Twitter for
    broadcasting, the importance of your twitter bio, how to integrate your twitter and
    your linkedin profiles.
  • Twitter for lead generation – How to use twitter to search for leads, to listen to
    clients and prospects, to find really good content to share. How to use the hashtag,
    how to create your own twitter lists and how to use these to drive your sales
    campaigns. How to use additional tools like followerwonk and to
    search for people and find current hashtags.

Reaching out to build your reputation

  • Sharing your own content – How to share your own (company or your own) content
    through Linkedin and Twitter? When to like, comment or share. The importance of
    continuity and diversity in your sharing.
  • Sharing other people’s content – How to find cool content from other people. Why
    you should share other people’s content. How to share other people’s content,
    directly from the source, or within linkedin or twitter.
  • Starting your own blog – The importance of having your own blog. How to start your own blog. How to blog on Linkedin. How to use twitter to announce your new blog
  • Scheduling tools – How to plan your content sharing ahead. Which tools to use. How
    often should you share, what is the best time to share on what network?

Measuring your success

  • Tracking growth of your connections – Setting yourself targets for growing your SSI
    score and number of connections on Linkedin. Setting yourself realistic twitter
    targets for followers and following. How to track the growth.
  • Tracking engagement – How to analyse your Linkedin and twitter engagement levels.
    The reasons why you don’t get engagement and how to improve on that.
  • Tracking your reputation – Search for yourself on Google and what to look for. How
    to use Klout score to give you a generic online reputation score.

How Much Is Your Average Sale?

The Techniques We Show You On This Course Will Help You Bring In A Lot More Sales Than Your Initial Investment

The investment in training for this two-day public scheduled class is £997+VAT per person

If you’d prefer customised/private training for yourself or for us to come to your company then prices start from £1097+VAT per day. Call for a free quote

The first step to all of this is a good chat about your business and your needs. So drop us an email or give us a call at 0203 538 1602 and we’ll take it from there.

Attended Social Media course

Chris Harding -Director -Resonate

Come talk to us


 Call Now! 033 3303 4516