Social Selling Training Course

Social Selling Training Course – How to use social media to build up your pipeline and close deals faster

How many more clients can you generate if you used Social Selling methods for lead generation?

HubSpot research suggests

98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota, according to Sales Benchmark Index.
78% of salespeople using social media perform better than their peers.
• IBM increased its sales by 400% thanks to its inbound social selling programme.
77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research.
55% of all buyers do their research by using social networks.
• Over 70% of B2B purchase decision makers use social media to help them decide.

What is today’s most powerful method for customer engagement and sales? Social Media.

Traditional marketing methods like – cold calling, telemarketing, snail-mail letters, events and ‘referral hoping’ are expensive and slow for switched-on sales professionals. Today, if you are in a sales and business development role, social media is vital for leveraging networks of warm leads. We’ll show you the techniques to find the people you need to talk to, by name and location, even their email address!

 A third (32%) of B2B decision makers respond to a cold call less than ten per cent of the time. They are more likely to respond to someone that was introduced through their professional network.

This course teaches sales professionals how to leverage social media to find more leads, develop better-qualified prospects, close sales faster and increase deal sizes.

Free Ebook - 25 Social Selling Stats For Sales Teams

social media courses for business
Who is this course for?
What you will learn
Course Content

Anyone interested in Social Selling And learning how to leverage social media to grow their business. This class
is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you. Also, perfect if you are a business owner and cold calling is not your thing. We will show you strategies to find your ideal clients

  • You’ll learn about the LinkedIn Interface
  • Setting your Social Selling Goals
  • Importance of a LinkedIn profile and your personal brand
  • Put together your LinkedIn Profile
  • How to build your network
  • Look at Company pages on LinkedIn
  • The importance of Content Creation
  • Look at LinkedIn Groups
  • LinkedIn Advertising Overview
  • Social Selling Methodology
  • About Social Prospecting
  • How to stay top of your prospects mind
  • Nurture with content
  • Content creation and Curation
  • Key Performance Indicators
  • Over My Shoulder -Putting it all together

Social Selling And What is LinkedIn Anyway

  • History of LinkedIn + Stats
  • The LinkedIn Mindset
  • How the LinkedIn network works
  • How to Navigate LinkedIn
  • Settings and Privacy


Setting Goals

  • What do you want to achieve with LinkedIn
  • Buyer Persona

Your LinkedIn Profile / Personal Branding

  • Advantages of having a personal brand
  • Why A buyer Centric Profile is necessary
  • Your Picture
  • Your banner#
  • Contact Info
  • Websites
  • Customised URL
  • Twitter Handle#
  • buyer Centric Headline
  • your ABOUT Summary
  • Call to action and Contact info
  • Adding Rich Media
  • Adding Experience
  • link to your company page
  • Adding more Richa Media
  • Keywords
  • Adding your education
  • Quick look at Volunteering, Publications, Accomplishments
  • Skills and endorsements
  • Recommendations

Building your network

  • Searching for buyers
  • Using Boolean Searches
  • Using Filters
  • Saving your searches
  • Connection
  • Connection Messages
  • Who’s Viewed Your profile
  • Getting Warm Introductions
  • Accepting LinkedIn Connections
  • Sending InMail’s

Company Pages on LinkedIn

  • Do company pages matter?
  • Anatomy of a Company profile
  • Create your company page
  • Create a content Strategy
  • Posting an update to your company page
  • Posting Videos

Content Creation

  • Why do you need to create content
  • Articles v Posts
  • What is curated Content
  • What is created content
  • 4-1-1- formula


  • What are Groups
  • Where are the Groups?
  • Best Way to Use groups
  • Create Your Own Group


LinkedIn Advertising Overview

Social Selling Basics

  • The Olden days of selling
  • Whats changed
  • What do you want to be known for
  • Social Selling stats
  • Your SSI Score

Social Prospecting

  • Creating more conversations, increase win rates,
  • 5 Step process – find, connect, nurture, follow, move to call
  • How to steal your competitors clients
  • Buyer Persona
  • Importance of Personalisation
  • Do your research
  • Look at your first connection
  • Reconnect
  • View First – did they look back?
  • Asking for an Introduction
  • Connection Messages and reasons
  • Who Viewed my profile
  • Alumina
  • Group Connections
  • Upload from Mobile
  • Upload from CSV
  • Persons of Interest
  • Meeting offline
  • Giving Value
  • What is ABS?
  • ABS Message
  • Tradeshow Messages
  • Follow Up Messages
  • other messaging hacks – ive research , blog request

Staying Top of Mind

  • Stroking Their ego
  • Giving Value -I saw this and thought of you
  • Moving to a meeting or phone call
  • Tracking Sheet
  • Trigger Events
  • Call to action

Nurture with content

  • What do your prospects care about? – addressing pain
  • What is Sales Content Enablement?
  • What is employee advocacy
  • Types of content
  • Gary V Content Model
  • Curating Content – How to
  • Influencers and your network
  • Original Content – How to
  • Do’s and Don’ts’s of Content Posting
  • Content tools and hacks
  • Record yourself
  • Video yourself
  • Blog content ideas
  • Saving content – Pocket
  • researching content – Bozzuto and Answer the
  • Finding content
  • Scheduling Content 
  • Grammar is everything

KPIs and Putting it together

  • Gym Membership
  • Your Social Selling Playbook
  • Over my shoulder Social Sellers day
  • Key Performance Indicators
  • LinkedIn Algorithm

How Much Is Your Average Sale?

The Techniques We Show You On This Course Will Help You Bring In A Lot More Sales Than Your Initial Investment

The investment in training for this two-day public scheduled class is £997+VAT per person

If you’d prefer customised/private training for yourself or for us to come to your company then prices start from £1997+VAT per day for up to 10 people. Call for more info

The first step to all of this is a good chat about your business and your needs. So drop us an email or give us a call 033 3303 4516 and we’ll take it from there.

Attended Social Media course

Chris Harding -Director -Resonate

Come talk to us


 Call Now! 033 3303 4516