The most indepth short course available on social selling right now
What is Social Selling?
Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.
4 Pillars of Social Selling
1. Create a professional brand
Today’s world of B2B buyers are very selective and will only work with vendors they can trust. A strong professional brand shows you are an active participant in your industry. It leads to more inquiries from prospects. It leads to more responses to your communications.
2. Focus on the right prospects
Social selling enables you to find and connect with prospects more effectively than traditional sales. Over 76% of buyers feel ready to have a social media conversation and identifying prospects that meet your established criteria – such as role, function, or industry – with LinkedIn has never been easier.
3. Engage with insights
Position yourself as a subject matter expert by sharing relevant industry content, commenting on news alerts, and building your professional brand. Over 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities. Salespersons can enhance their thought leadership by staying up-to-date with prospect news, and by identifying new contacts or decision makers when accounts make key hires.
4. Build trusted relationships
Build trust with prospects by sharing your perspectives and helping provide relevant information to common pain points. Have genuine conversations and focus on the needs of the prospect first, selling second.
Measuring Social Selling Success
Equally important to understand what is social selling is the ability to measure it. To help quantify the value of social selling, LinkedIn produced the first-of-its kind social selling measurement – The Social Selling Index (SSI). The Social Selling Index is scored on a scale of 0 – 100 based on your LinkedIn activities relating to the 4 pillars of social selling. In our internal study, we’ve found a strong correlation between achieving sales goals and sales reps with high SSI:
– 45% more sales opportunities
– 51% more likely to hit targets
– 78% of social sellers outsell peers who don’t use social media
This course teaches sales professionals how to leverage social media to find more leads, develop better-qualified prospects, close sales faster and increase deal sizes using LinkedIn and Sales Navigator
Anyone interested in Social Selling And learning how to leverage social media to grow their business. This class
is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you. Also, perfect if you are a business owner and cold calling is not your thing. We will show you strategies to find your ideal clients
How Much Is Your Average Sale?
The Techniques We Show You On This Course Will Help You Bring In A Lot More Sales Than Your Initial Investment
The investment in training for this two-day public scheduled class is £997+VAT per person
If you’d prefer customised/private training for yourself or for us to come to your company then prices start from £1997+VAT per day for up to 10 people. Call for more info
The first step to all of this is a good chat about your business and your needs. So drop us an email firstname.lastname@example.org or give us a call 033 3303 4516 and we’ll take it from there.
Call Now! 033 3303 4516