Social Selling MasterClass Training Course

Social Selling Training MasterClass– Zero to Social Selling HERO on how to use social media to build up your pipeline and close deals faster

The most indepth short course available on social selling right now

What is Social Selling?

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.

4 Pillars of Social Selling

1. Create a professional brand
Today’s world of B2B buyers are very selective and will only work with vendors they can trust. A strong professional brand shows you are an active participant in your industry. It leads to more inquiries from prospects. It leads to more responses to your communications.

2. Focus on the right prospects
Social selling enables you to find and connect with prospects more effectively than traditional sales. Over 76% of buyers feel ready to have a social media conversation and identifying prospects that meet your established criteria – such as role, function, or industry – with LinkedIn has never been easier.

3. Engage with insights
Position yourself as a subject matter expert by sharing relevant industry content, commenting on news alerts, and building your professional brand. Over 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities. Salespersons can enhance their thought leadership by staying up-to-date with prospect news, and by identifying new contacts or decision makers when accounts make key hires.

4. Build trusted relationships
Build trust with prospects by sharing your perspectives and helping provide relevant information to common pain points. Have genuine conversations and focus on the needs of the prospect first, selling second.

Measuring Social Selling Success

Equally important to understand what is social selling is the ability to measure it. To help quantify the value of social selling, LinkedIn produced the first-of-its kind social selling measurement – The Social Selling Index (SSI). The Social Selling Index is scored on a scale of 0 – 100 based on your LinkedIn activities relating to the 4 pillars of social selling. In our internal study, we’ve found a strong correlation between achieving sales goals and sales reps with high SSI:

– 45% more sales opportunities
– 51% more likely to hit targets
– 78% of social sellers outsell peers who don’t use social media

This course teaches sales professionals how to leverage social media to find more leads, develop better-qualified prospects, close sales faster and increase deal sizes using LinkedIn and Sales Navigator

Free Ebook - 25 Social Selling Stats For Sales Teams

social media courses for business
Who is this course for?
What you will learn
Course Content

Anyone interested in Social Selling And learning how to leverage social media to grow their business. This class
is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you. Also, perfect if you are a business owner and cold calling is not your thing. We will show you strategies to find your ideal clients

  • You’ll learn about the LinkedIn Interface
  • Setting your Social Selling Goals
  • Importance of a LinkedIn profile and your personal brand
  • Put together your LinkedIn Profile
  • How to build your network
  • Look at Company pages on LinkedIn
  • The importance of Content Creation
  • Look at LinkedIn Groups
  • LinkedIn Advertising Overview
  • Social Selling Methodology
  • About Social Prospecting
  • How to stay top of your prospects mind
  • Nurture with content
  • Content creation and Curation
  • Key Performance Indicators
  • Over My Shoulder -Putting it all together
  • Look over the Sales Navigator interface
  • How to get the best out of the Accounts feature
  • How to get the best out of the Leads feature
  • How to Create Lists
  • Sending Messgaes
  • Putting it all together in a campaign
  • Understanding TeamLink
  • Using the Mobile App
  • What is Pipedrive

Social Selling And What is LinkedIn Anyway

  • History of LinkedIn + Stats
  • The LinkedIn Mindset
  • How the LinkedIn network works
  • How to Navigate LinkedIn
  • Settings and Privacy


Setting Goals

  • What do you want to achieve with LinkedIn
  • Buyer Persona

Your LinkedIn Profile / Personal Branding

  • Advantages of having a personal brand
  • Why A buyer Centric Profile is necessary
  • Your Picture
  • Your banner#
  • Contact Info
  • Websites
  • Customised URL
  • Twitter Handle#
  • buyer Centric Headline
  • your ABOUT Summary
  • Call to action and Contact info
  • Adding Rich Media
  • Adding Experience
  • link to your company page
  • Adding more Richa Media
  • Keywords
  • Adding your education
  • Quick look at Volunteering, Publications, Accomplishments
  • Skills and endorsements
  • Recommendations

Building your network

  • Searching for buyers
  • Using Boolean Searches
  • Using Filters
  • Saving your searches
  • Connection
  • Connection Messages
  • Who’s Viewed Your profile
  • Getting Warm Introductions
  • Accepting LinkedIn Connections
  • Sending InMail’s

Company Pages on LinkedIn

  • Do company pages matter?
  • Anatomy of a Company profile
  • Create your company page
  • Create a content Strategy
  • Posting an update to your company page
  • Posting Videos

Content Creation

  • Why do you need to create content
  • Articles v Posts
  • What is curated Content
  • What is created content
  • 4-1-1- formula


  • What are Groups
  • Where are the Groups?
  • Best Way to Use groups
  • Create Your Own Group


LinkedIn Advertising Overview

Social Selling Basics

  • The Olden days of selling
  • Whats changed
  • What do you want to be known for
  • Social Selling stats
  • Your SSI Score

Social Prospecting

  • Creating more conversations, increase win rates,
  • 5 Step process – find, connect, nurture, follow, move to call
  • How to steal your competitors clients
  • Buyer Persona
  • Importance of Personalisation
  • Do your research
  • Look at your first connection
  • Reconnect
  • View First – did they look back?
  • Asking for an Introduction
  • Connection Messages and reasons
  • Who Viewed my profile
  • Alumina
  • Group Connections
  • Upload from Mobile
  • Upload from CSV
  • Persons of Interest
  • Meeting offline
  • Giving Value
  • What is ABS?
  • ABS Message
  • Tradeshow Messages
  • Follow Up Messages
  • other messaging hacks – ive research , blog request

Staying Top of Mind

  • Stroking Their ego
  • Giving Value -I saw this and thought of you
  • Moving to a meeting or phone call
  • Tracking Sheet
  • Trigger Events
  • Call to action

Nurture with content

  • What do your prospects care about? – addressing pain
  • What is Sales Content Enablement?
  • What is employee advocacy
  • Types of content
  • Gary V Content Model
  • Curating Content – How to
  • Influencers and your network
  • Original Content – How to
  • Do’s and Don’ts’s of Content Posting
  • Content tools and hacks
  • Record yourself
  • Video yourself
  • Blog content ideas
  • Saving content – Pocket
  • researching content – Bozzuto and Answer the
  • Finding content
  • Scheduling Content 
  • Grammar is everything

KPIs and Putting it together

  • Gym Membership
  • Your Social Selling Playbook
  • Over my shoulder Social Sellers day
  • Key Performance Indicators
  • LinkedIn Algorithm

The Interface of Sales Navigator

  • Look at the different licensing options
  • Look over the Sales Navigator interface
  • Setting Sales Preferences
  • SSI Score


  • What are accounts
  • Searching for Accounts
  • What can we learn from insights
  • Creating a Search
  • Saving a search
  • Adding tags and Notes
  • Search for tags
  • Optimising alerts and email notifications


  • What are leads
  • How to search for leads
  • What can we learn from the profile
  • Creating a Search
  • Saving a search
  • Adding tags and Notes
  • Search for tags
  • Optimising alerts and email notifications


  • Creating a saved list of accounts
  • Creating a saved list of Leads

Sending Messages

  • Warning 2 mailboxes
  • How to send a message
  • Icebreakers
  • Inmails

Put it all together

  • Over my shoulder look at how I use Sales Navigator

Understanding Teamlink

Using the Mobile App

Using Pipedrive

How Much Is Your Average Sale?

The Techniques We Show You On This Course Will Help You Bring In A Lot More Sales Than Your Initial Investment

The investment in training for this two-day public scheduled class is £997+VAT per person

If you’d prefer customised/private training for yourself or for us to come to your company then prices start from £1997+VAT per day for up to 10 people. Call for more info

The first step to all of this is a good chat about your business and your needs. So drop us an email or give us a call 033 3303 4516 and we’ll take it from there.

Attended Social Media course

Chris Harding -Director -Resonate

Come talk to us


 Call Now! 033 3303 4516