SEO Training

Class Overview

SESSION 1 – INTRODUCTION TO MAJOR SEO PRINCIPLES IN 2019

In this session you will learn exactly what SEO is, and why it is important to business in 2019. You’ll discover the biggest changes Google made to their search algorithm. You’ll also find out about the latest trends in people’s search behaviour, and the impact of mobile and local searches. You’ll learn how to calculate SEO’s potential impact to your business, and how to determine ROI, by looking at all available SEO opportunities from a business perspective.

Finally in this session, you’ll find out how to start with SEO, where to focus, and what techniques to use, so your business can appear first in Google search positions.

 

SESSION 2 – GET READY FOR SEO SUCCESS. HOW TO ASSESS YOUR PERFORMANCE AND GET THE BEST TOOLS.

Theory and hands-on training. In this session, you will take a complete overview of your current SEO status. You will look at your website, reviewing the main SEO issues. You will prioritise them in order of their impact on your ranking, so you can fix them to improve your ranking in the most effective way. You’ll learn how you should monitor and measure your SEO performance data. You will also learn how to monitor your competitors, and find out how to use their weaknesses for your benefit. Finally, you’ll be introduced to the most effective SEO tools.

 

SESSION 3 – HOW TO WIN AT SEO. PRACTICAL TRAINING BASED ON YOUR BUSINESS’ MOST IMPORTANT KEYWORDS.

Hands-on training. To gain the most value from this session, every delegate will work on their own website. You’ll work on your biggest SEO opportunities, and create a plan to achieve them. You will find out the most profitable keyword opportunities to aim for, and create or improve your web pages based on this keyword. You will learn how you should set up on-site SEO and what technical tricks will help you outrank your competitors. Finally, you will look at off-site SEO opportunities, and look at link building strategies.

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What You Will Learn
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  • Understand search in 2018 – How search engines work, and how people search.
  • Use different methods to display more information about your page in Google search results, not just general information.
  • Understand the impact of mobile and local search to your business.
  • Identify SEO opportunities for your business by calculation the extra revenue SEO will bring in, and define the optimum SEO budget.
  • Describe the main techniques that will improve your SEO position.
  • Identify and analyse your current SEO status.
  • Understand your biggest SEO opportunities.
  • Track and measure your SEO performance in the most effective way, whether you’re doing it in-house or using an agency.
  • Monitor your competitors’ SEO activity.
  • Choose from the best free and paid SEO tools.
  • Find the keywords with the biggest value to your business, and use them to make a profit.
  • Use your keywords to set up your web page in the most effective way.
  • Use your keywords to create effective content for your web page.
  • Use different link-building techniques to obtain more backlinks to your site.
  • Scale what you have learned to all your web pages, with our Landing Page Building Step-By-Step Guide, which we will give you at the end of the course.

With more than 12 years experience in Marketing, Giedrius has worked from a start-up to Fortune 500 companies including the Western Union, Williams Lea Tag, Telia and more. He has grown traffic and conversion rates for the companies he worked for from 20% up to 142%. This course is based on real life’s experience and learnings.

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