SESSION 1 – INTRODUCTION TO MAJOR SEO PRINCIPLES IN 2019
In this session you will learn exactly what SEO is, and why it is important to business in 2019. You’ll discover the biggest changes Google made to their search algorithm. You’ll also find out about the latest trends in people’s search behaviour, and the impact of mobile and local searches. You’ll learn how to calculate SEO’s potential impact to your business, and how to determine ROI, by looking at all available SEO opportunities from a business perspective.
Finally in this session, you’ll find out how to start with SEO, where to focus, and what techniques to use, so your business can appear first in Google search positions.
SESSION 2 – GET READY FOR SEO SUCCESS. HOW TO ASSESS YOUR PERFORMANCE AND GET THE BEST TOOLS.
Theory and hands-on training. In this session, you will take a complete overview of your current SEO status. You will look at your website, reviewing the main SEO issues. You will prioritise them in order of their impact on your ranking, so you can fix them to improve your ranking in the most effective way. You’ll learn how you should monitor and measure your SEO performance data. You will also learn how to monitor your competitors, and find out how to use their weaknesses for your benefit. Finally, you’ll be introduced to the most effective SEO tools.
SESSION 3 – HOW TO WIN AT SEO. PRACTICAL TRAINING BASED ON YOUR BUSINESS’ MOST IMPORTANT KEYWORDS.
Hands-on training. To gain the most value from this session, every delegate will work on their own website. You’ll work on your biggest SEO opportunities, and create a plan to achieve them. You will find out the most profitable keyword opportunities to aim for, and create or improve your web pages based on this keyword. You will learn how you should set up on-site SEO and what technical tricks will help you outrank your competitors. Finally, you will look at off-site SEO opportunities, and look at link building strategies.
With more than 12 years experience in Marketing, Giedrius has worked from a start-up to Fortune 500 companies including the Western Union, Williams Lea Tag, Telia and more. He has grown traffic and conversion rates for the companies he worked for from 20% up to 142%. This course is based on real life’s experience and learnings.
Call Now! 0203 538 1602