Google Analytics for Beginners

  • An Introduction to Google Analytics
  • How to Set Up & Start Using Google Analytics
  • The What, Why & How of Website Reporting
  • An Easy Method of Measuring Conversions
  • How to Use the Google Analytics Dashboard
  • Google Analytics Hints & Tips

Course Programme

An Introduction to Google Analytics

– Why Use Google Analytics?
– What GA Tells You & Why You Need to Know
– How to Set Up an Account
– How to Install Analytics on Your Website?
– Starter Essentials – Excluding Your IP Address

How to Set Up & Start Using Google Analytics

– An Introduction to The Key Metrics and Dimensions
– Traffic Sources – What You Need to Know
– An Introduction to Campaign Tracking
– Analytics Overview – Audience, Acquisition, Behaviour, Conversions
– Real Time – Testing

The What, Why & How of Website Reporting

– What Qualifies as A Conversion Goal
– Setting Up & Tracking Your Conversion Goals
– Why Conversion Goals Are So Important

How to Use the Google Analytics Dashboard

– How to Navigate the Dashboard
– How to Customise the Dashboard
– Sharing Your Dashboard
– Creating & Adding Widgets

Google Analytics Hints & Tips

– Know What You’re Measuring & Why
– Linking Google AdWords to GA
– Google Search Console
– Question & Answer Opportunity

 

All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

Lunch and refreshments provided.

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 Email hello@lovesocialmedia.com

 Call Now! 033 3303 4516