– Why Use Google Analytics?
– What GA Tells You & Why You Need to Know
– How to Set Up an Account
– How to Install Analytics on Your Website?
– Starter Essentials – Excluding Your IP Address
– An Introduction to The Key Metrics and Dimensions
– Traffic Sources – What You Need to Know
– An Introduction to Campaign Tracking
– Analytics Overview – Audience, Acquisition, Behaviour, Conversions
– Real Time – Testing
– What Qualifies as A Conversion Goal
– Setting Up & Tracking Your Conversion Goals
– Why Conversion Goals Are So Important
– How to Navigate the Dashboard
– How to Customise the Dashboard
– Sharing Your Dashboard
– Creating & Adding Widgets
– Know What You’re Measuring & Why
– Linking Google AdWords to GA
– Google Search Console
– Question & Answer Opportunity
All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.
Lunch and refreshments provided.
Call Now! 033 3303 4516