Google Advertising / PPC

Google AdWords provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website and generate leads and sales within hours through paid campaigns. This one-day workshop will touch on all aspects of Google AdWords. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. We’ll cover setting up and managing a successful AdWords campaign, how to generate leads and sales, how to track conversions, and maximize results while saving money.

Introduction to Google AdWords

Learn to use Google AdWords to improve your business’ rankings and show up at the top of search engine results. A digital marketing expert will teach you how to set up and manage an AdWords campaign, generate leads and sales, and maximize results while saving money.



What You’ll Learn

  • Intro to Google AdWords
  • How to set up a Google AdWords account
  • Understanding different bidding strategies
  • How the Google Auction works
  • Keyword strategies
  • How to use Match Types to control who sees your Ads
  • Optimizing your campaign for maximum results
  • Landing Page best practices
  • How to set up Call and Conversion Tracking
    • Introduction to Google AdWords
    • How Search Engines Work
    • Why Google AdWords
    • Keyword Research
    • Competitive Analysis
    • Keyword Selection
    • Introduction to Google AdWords dashboard
    • Setting up a Campaign in Google AdWords
    • Keyword match types
    • Device targeting
    • Location targeting
    • Bidding Strategies
    • What quality score is and how it affects your campaign
    • Best practices for creating ads that convert
    • Conversion tracking and leads optimization
  • How to increase brand awareness and conversions with remarketing
Attended Social Media course

Chris Harding -Director -Resonate

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