Digital Marketing Short Course

Digital Marketing Short Course

If your competitors are generating ROI online and you aren’t, then learn how to take a larger share of the pie on this 5-day digital marketing short course.

  • How To Create A Digital Marketing Strategy
  • How To Optimise All Of Your Digital Channels
  • Learn How To Gain Visibility for your organisation
  • Paid Advertising – Google AdWords
  • SEO – Learn How Important This Channel Is For Your Website
  • How To Create A Digital Marketing Strategy
  • How To Optimise All Of Your Digital Channels
  • Learn How To Gain Visibility for your organisation
  • Paid Advertising – Google AdWords
  • SEO – Learn How Important This Channel Is For Your Website

Course Programme

  • Day 1 – Creating A Strategy & Website Best Practice

    Digital Strategy
    – How to create a digital marketing strategy
    – Strategy objectives, opportunities & threats
    – Understanding your audiences’ wants and needs
    – Creating a strategy document
    – Integrated marketing strategies

    Website Best Practice
    – Website checklist
    – Seven key elements of a great performing website
    – Goal tracking
    – Google Analytics goals
    – User tracking & Live Chat

    Day 2 – SEO & PPC

    Search Engine Optimisation (SEO)
    – Introduction to SEO
    – On-page SEO
    – Off-page SEO
    – Image optimisation
    – Google Search Console
    – Local SEO
    – National SEO

    Paid Advertising (PPC)
    – An overview of the Paid Advertising options (on Google, Facebook, Instagram & LinkedIn)
    – Google AdWords setup and management
    – Display advertising & remarketing

    Day 3 – Social Media & Influencer Marketing

    Social Media
    – How social media fits into digital marketing
    – An overview of Facebook, Twitter, LinkedIn, Instagram
    – How to make the most of these channels for your business
    – Using social media for selling
    – How social media can help with customer service

    Influencer Marketing
    – Influencer landscape
    – How to find influencers
    – How to approach influencers (paid and free tools)
    – An overview of the importance of contracts and payments
    – How to measure the success of your influencer campaign

    Social Media Policy
    – Risk management tips
    – Policy creation

  • Day 4 – Creating Content & Imagery

    Creating Content
    – Producing content
    – Cross-posting content
    – Video content (inc YouTube)
    – How to make the most of video and YouTube
    – Blogging – how and why this is such a powerful tool

    Imagery
    – Creating good imagery
    – Image creation tools
    – Image sources
    – Social media image sizing

    Day 5 – Measurement, Analytics & Reporting

    Goal tracking
    – Identifying objectives
    – Google analytics
    – Facebook insights
    – Instagram insights
    – LinkedIn analytics
    – Twitter analytics
    – Google URL builder
    – Custom URLs
    – Key metrics
    – What information should you be reporting on
    – How to create monthly reports

    All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

    Lunch and refreshments provided.

Come talk to us

 Email hello@lovesocialmedia.com

 Call Now! 033 3303 4516