The 10 rules for Social Media selling

As it’s now 2015, using social media to drive sales is one of the most important business initiatives you can offer to sell your product.

Unfortunately, there are no shortcuts, and there are neither any tips nor tricks to make things happen overnight. In short, to sell successfully through social media, you need to invest a lot of time and if you care, probably some money.

You might also need to invest in your sales team. Sure, most social media platforms are free to use, and unless they’re stuck in a time where people were sepia, are probably on a few of them.

That said, you might need to invest in some training for your team, as they might need a helping hand in using social media networks effectively.

In the meantime, here are 10 Rules of successful social selling…

1. Start with a strategy
A strategy doesn’t have to be a long-winded process, but you need to put some thought into what you want to achieve. You can start by asking thes questions

• What needs to be accomplished?
• What type of technology should be utilised effectively?
• What should media networks should efforts be focused on?

2. Invest in training
Some sales professionals may feel threatened by technology, and that’s cool. It’s not uncommon to feel threatened by the new and by the things we don’t understand. So, we’re saying that even sales pros who use social media may need a few pointers on using social media to sell effectively.

3. Keep measuring
If your selling efforts aren’t being measure, then it’s pointless. You should be regularly measuring how effective your posts are.

4. Get everyone on board
Like we said, it’s not uncommon for many sales pros to be living in the past. Their viewpoint is that social media is a threat or a passing fad. You need to ensure that everyone believes in your company’s social media selling efforts because if your staff don’t believe, then sales results will be anything but great…

5. Listen

Listen to your opponents on social media channels. Find out what they’re doing, and which subjects in your industry are trending. Then jump in on the conversation.

6. Keep training to keep ahead of the curve
Technology develops quickly. Seven years ago, you wouldn’t have imagined that your smartphone would replace your diary, camera, and sat-nav clock, would you? To stay on top of things, regular social media training for you and your stall HAS to happen.

7. Monitor progress
Your Return on Investment can be measured in many ways. Measuring ROI can involve tracking sales revenues, leads generated, time lapses between sale and close, and more. Choose which statistics mean to most to you, and track them regularly.

8. Invest your time wisely
Many sales pros suggest there isn’t enough time to invest in social media. However, they can’t afford to NOT INVEST. A large portion of CRM is done via social media. If you don’t have enough time for social media selling, then make time.

9. Always have something valuable to say
All social media interactions should offer good value to prospects, and it should be done with insight, friendliness and (where appropriate!) good humour. Provide helpful advice, give links (preferably to your website!) but if you can’t, then share the love to someone else who does have the solution.

10. Be positive!
All social media interactions should offer value to prospects. Each interaction should start and end with a positive. Prospects remember how you made them feel. Give good feelings, and they’ll come back.

9. Always have something valuable to say
All social media interactions should offer good value to prospects, and it should be done with insight, friendliness and (where appropriate!) good humour. Provide helpful advice, give links (preferably to your website!) but if you can’t, then share the love to someone else who does have the solution.

10. Be positive!
All social media interactions should offer value to prospects. Each interaction should start and end with a positive. Prospects remember how you made them feel. Give good feelings, and they’ll come back.

If you have any other tips and tricks, please let us know below…

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