Social Selling Training Course

Social Selling Training Course – How to use social media to build up your pipeline and close deals faster

What is today’s most powerful method for customer engagement and sales? Social Media.

Traditional marketing methods like – cold calling, telemarketing, snail-mail letters, events and ‘referral hoping’ are expensive and slow for switched-on sales professionals. Today, if you are in a sales and business development role, social media is vital for leveraging networks of warm leads. We’ll show you the techniques to find the people you need to talk to, by name and location, even their email address!

“ A third (32%) of B2B decision makers respond to a cold call less than ten per cent of the time. They are more likely to respond to someone that was introduced through their professional network.”

– Mark Young, Company CEO

This course teaches sales professionals how to leverage social media to find more leads, develop better-qualified prospects, close sales faster and increase deal sizes.

How many more clients can you generate if you used Social Selling methods for lead generation?

HubSpot research suggests

98%

of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota, according to Sales Benchmark Index.

98%

of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota, according to Sales Benchmark Index.

78%

of salespeople using social media perform better than their peers.

78%

of salespeople using social media perform better than their peers.

IBM

increased its sales by 400% thanks to its inbound social selling programme.

IBM

increased its sales by 400% thanks to its inbound social selling programme.

77%

of B2B purchasers said that they would not even speak to a salesperson until they had done their own research.

77%

of B2B purchasers said that they would not even speak to a salesperson until they had done their own research.

55%

of all buyers do their research by using social networks.

55%

of all buyers do their research by using social networks.

Over 70%

of B2B purchase decision makers use social media to help them decide.

Over 70%

of B2B purchase decision makers use social media to help them decide.

WHO IS THIS COURSE FOR?

Anyone interested in Social Selling And learning how to leverage social media to grow their business. This class is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you. 

Also, perfect if you are a business owner and cold calling is not your thing. We will show you strategies to find your ideal clients

WHAT YOU WILL LEARN

  • You’ll learn about the LinkedIn Interface
  • Setting your Social Selling Goals
  • Importance of a LinkedIn profile and your personal brand
  • Put together your LinkedIn Profile
  • How to build your network
  • Look at Company pages on LinkedIn
  • The importance of Content Creation
  • Look at LinkedIn Groups
  • LinkedIn Advertising Overview
  • Social Selling Methodology
  • About Social Prospecting
  • How to stay top of your prospects mind
  • Nurture with content
  • Content creation and Curation
  • Key Performance Indicators
  • Over My Shoulder -Putting it all together

COURSE CONTENT

  • How The Internet Changed Our Lives
  • The Modern Buyer
  • Definitions of Social Selling
  • Lets Go Fishing
  • Social Selling Stats
  • Why You Need To Be Social Selling
  • Social Selling Evolution
  • Social Selling ROI
  • The Fundamentals of Social Selling
  • What Is Your SSI Scroe
  • How Linkedin Can Help You
  • LinkedIn By Numbers
  • Content – the HUGE Opportunity
  • Your LinkedIn Goals
  • The LinkedIn Timeline
  • Deep Dive Into The LinkedIn Dashboard
  • LinkedIn Privacy Settings
  • How To Steal Your Competitors Contacts
  • Why Social Selling Is Like Dating
  • Define Your Perfect Customer
  • What Are Your Customers Pain Points?
  • Pain Points And Goals Exercise

Turn Your Linkedin Profile Into A Sales Machine What Is A Personal Brand

  • Why You Need It
  • The GIG Economy
  • Known by Mark Schaefer
  • Don`t Judge A Book By Its Cover
  • Your LinkedIn Profile
  • A Buyer Centric Profile
  • The Anatomy Of A LinkedIN Profile
  • Your Profile Picture
  • Your Background Banner
  • Using Canva
  • Catchy Headlines
  • Contact Settings
  • Personalising Your URL
  • Finding Keywords
  • Its About You Section
  • Adding Media
  • Current Experience Section
  • Other Experiences
  • Education / Alumini
  • Skills
  • Recommendations
  • Askin for a Recomendation
  • Other bits -Voluntering, Licenses, Books
  • Company profile v Personal Profile

The FLIRT Methodology Your Guide to Prospcting on Social

  • What Is Your Network Anyway?
  • 1st Degree connections
  • Groups
  • Alumini
  • Who Viewed My Profile
  • Who Enaged With My Content
  • Getting Introduced to 2nd degree Connections
  • Search Strings
  • Saving Searches
  • Search Alerts
  • Sales Navigator Search
  • Sales Navigator Saved Search
  • What To Look For
  • How To Find It
  • Making Eye contact
  • Learn About Us
  • Viewing
  • Following
  • Engaging in Content
  • Skills Endorsements
  • ABM
  • A Pre Date Process
  • Chat Up Lines
  • Personalisation
  • Reasons to Connect
  • Example Message Templates
  • Connect, Connect, Connect
  • Sending Inmails
  • Inbound Connections
  • Accepting Inbound Connections
  • Where to Find Your New Connections
  • DO NOT SELL
  • Welcome Messages
  • Creating a Video Message
  • Leaving a Voicemail on the Mobile App
  • How To Engage In Conversation
  • Tagging and @mentioning
  • How to be different
  • Creating Conversations with Content
  • Creating conversations by Asking Questions
  • Get The Timing Right
  • Following Up On Previous Messages
  • Continuing the conversations
  • Trigger Events
  • Interacting with Trigger Events
  • The Importance of Using Content

  • Benefits of Creating Content
  • Content Stats
  • Types of Content
  • Written Content
  • Audio Content
  • Video Content
  • Visual Content
  • What to write about
  • How often to post
  • How to Post
  • How to Create An Article
  • Outsurcing Your Content
  • Content Curation
  • Tools for Curation
  • Using Feedly
  • Content Creation
  • What to Write About
  • Tools To Generate Content Ideas
  • Other Tools to Use
  • 4-1-1- rule of content
  • Develop a Content Strategy
  • Employee Advocacy
  • Social Selling 30 minutes a Day
  • Create Your Own Social Selling Playbook
  • Social Selling KPIs
  • Create Your Own KPI Sheet
  • The Social Selling Gym

PRICING

How Much Is Your Average Sale?

The Techniques We Show You On This Course Will Help You Bring In A Lot More Sales Than Your Initial Investment.

Social sellers attract 45% more opportunities than their peers, are 51% more likely to achieve targets, and outsell their non-social counterparts 78% of the time. (LinkedIn)

Bottom line: Sales reps sell more by using social media 

Public Scheduled Class (Enquire for dates) – £747+VAT

1-2-1 Live Online Training – £997+VAT (2 days)

Inhouse / Bespoke – £997+VAT per day

 Enquire for more info 

 

The first step to all of this is a good chat about your business and your needs. So drop us an email hello@lovesocialmedia.com or give us a call 033 3303 4516 and we’ll take it from there.

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