Social Recruiting Training Course

Social Recruiting

Social media recruiting combines elements of employer branding and recruitment marketing to attract the best candidates by finding them on the digital platforms they are already using.

You’re not using the same approach to attract clients that you did ten years ago, so why would you use old methods to recruit new talent?

The candidate you want might not be job searching, so they won’t see that posting you made on your most trusted job board. You need to woo them through a strong brand, and of course, a savvy social recruiting strategy. Over a quarter of job seekers are finding opportunities through social media. Social recruiting sets you up to compete for that elusive, top talent that will best represent your brand.

WHO IS THIS COURSE FOR?

Employers, Recruiters, Hiring Managers, HR Managers

WHAT YOU WILL LEARN

  • Reduced recruiting costs
  • Talent attraction
  • Talent retention
  • Increased media exposure
  • Long term impact
  • Higher acceptance rates
  • Decreased negatives
  • A competitive advantage
  • Preferred employer brand

COURSE CONTENT

  • Intro > what is social recruiting > recruiting then/now and the future?
  • We look at what attracts candidates & what turns them off 
  • We look at how to source candidates 
  • We look at the candidate journey > & mobile journey & destination > we look at conversions and drop outs 
  • We look at content & hooks 
  • Also how to get engagement 
  • We look at involving employees & creating ambassadors 
  • We look at social flow
  • We look at company culture > what to do is company culture is bad and how a tweet saying “we’re recruiting” isn’t going to help
  • We look at the different platforms suitable to recruit your ideal candidate from / Linkedin/Twitter/ Facebook/ Instagram/ Snapchat/ Github/ etc
  • The best tools to manage everything 
  • Blogs/keywords/CTA’s 
  • Advertising > Do’s and Don’ts 
  • Conversion 
  • What to do if it goes belly up 
  • Trends/campaigns/blasts and hashtags 
  • Introduction to social recruiting
  • Setting your strategy
  • Candidate attraction
  • Candidate sourcing
  • Company culture
  • Building a community of top talent
  • Showcasing your employer brand 
  • Employer brand ambassadors
  • X-Ray search
  • Mobile
  • Social recruiting tactics
  • Best practice
  • Raising your employer profile
  • The recruiting/marketing mix
  • Useful tools
  • Case studies
  • Driving traffic to your careers page
  • Establishing a routine

PRICING

How Much Is Does It Cost You To Find New Talent?

The Techniques We Show You On This Course Will Save You A Stack Of Money And Far Outweigh The Cost Of The Initial Investment

The investment in training for this two-day public scheduled class is £997+VAT per person

If you’d prefer customised/private training for yourself or for us to come to your company then prices start from £1997+VAT per day for up to 10 people. Call for more info

The first step to all of this is a good chat about your business and your needs. So drop us an email hello@lovesocialmedia.com or give us a call at 033 3303 4516 and we’ll take it from there.

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