Social Media Audit

Purchasing SEO packages, which are several SEO services bundled up together, is often a cost-effective and time-effective way of optimising your website. But with so many SEO agencies offering packages at different price levels, it can be difficult to know which company to use. Some consultancies will offer out of the box solutions and others will create tailored and customised applications – find out more about SEO packages.

Technical audit

The technical infrastructure, the current site architecture of your website and the content management system you are using are vital to the success of your SEO campaign. Before a professional SEO consultant can even start optimising your website, they ideally should do a technical audit of your site. This includes analysing the on-page and off-page elements so as to ensure that there are no technical impediments to your online success.

Keyword research

Keyword research is an essential component of SEO packages and integral to the success of your SEO campaign. Normally there are a set number of keywords that an agency will target – this will usually depend on the level of package you have bought. SEO consultants will use a variety of methods to obtain what they believe are the best keywords to drive traffic to your website. This may include some or all of the following:

  • using research tools
  • analysing Google Analytics
  • analysing competitor’s keywords
  • surveying customers/clients/suppliers
  • reviewing language used on relevant social media sites

Link building and citation building

The off-page optimisation for your website is critical to boosting your Search Engine rankings. Google sees a backlink or citation (web reference) from quality websites as a ‘vote’ or ‘validation’ for your website and they will rate your page being linked to or referenced more positively. A full-service agency may offer link building as part of a standard SEO package. This may include some or all of the following:

  • analysing your current link profile
  • analysing competitor’s link profiles
  • submitting your website to relevant, quality directories
  • social bookmarking and networking
  • writing guest blog posts
  • syndicating articles

SEO copywriting

SEO copywriting is another service that may also be included in SEO packages if an SEO expert believes pages need to be added to your site or rewritten. Writing optimised copy for the web is an acquired skill. Keywords need to be inserted naturally, seamlessly and strategically throughout the body copy. It should strike a balance between being engaging for readers but also telling Search Engine spiders what your copy is all about.

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