Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. After an event, social marketing is a fantastic way to stay engaged and have the experience live on through sharing of photos, blog recaps, and session recordings.
Being active on social networks before, during, and after your event is a no longer an option but is now expected by the attendees. Since events are in real time, attendees often use social networks to get updates and to engage with other participants in a live environment. The most important part of your strategy is going to be the planning.
Facebook Advertising for Events is especially useful here as Facebook is used by over 1.7 billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem.
As many event organizers and event marketers can attest, Facebook can be a great way to promote an event, but it won’t just work for you by default. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.
Let Love Social Media’s expert team help promote your next event whether it’s a webinar, seminar a coaching event, a training course or even an online training course
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