Category

Uncategorized
As it’s now 2015, using social media to drive sales is one of the most important business initiatives you can offer to sell your product. Unfortunately, there are no shortcuts, and there are neither any tips nor tricks to make things happen overnight. In short, to sell successfully through social media, you need to invest a...
Read More
In January 2015, Facebook became the biggest video-sharing platform for brands. Throughout last year, 180,000 Facebook video posts across 20,000 pages owned by various companies were examined. The results showed that over the 2014 Christmas period, brands posted around 20,000 more videos on Facebook than YouTube – the website that before January 2014, had been...
Read More
This week saw the launch of our first Social Selling Webinar. In this monthly seminar we share the latest news on how to use social media to sell more, smarter and faster. The first webinar was on 9 February and it was a huge success. A big audience listened in to hear about the latest...
Read More
Podcasting is the “new kid on the block”. It’s been around for years, but only last year have businesses started to appreciate the power of it as a content tool. And why? For the simple reason that more and more people have a smart phone and therefor have really easy access to podcasts. You find...
Read More
I’ve been spending a lot of time recently developing my knowledge on content marketing. Listening to podcasts, reading blog posts, talking to industry analysts. And we all come to the same conclusion, 2015 will be the year of content marketing. I would even like to be a bit more specific – visual content marketing. As...
Read More
I just came back from Cairo where I was invited by the American Chamber of Commerce in Egypt to run a Social Media Blueprint workshop for their members. Over 30 businesses attended the workshop. Proving that Egypt is back on track again. After the revolution things have now settled down and the country has started to promote itself...
Read More
Many businesses these days have set an additional goal: To be social. It is common for these brands to roll out campaigns on social networking sites like Facebook, Twitter and Instagram. These companies know that their customers are on these networks and it is important to let them know about their existence. Modern businesses are determined to...
Read More
Do you find it difficult to filter through thousands of web pages to find relevant content to share with your followers? And then when you found it, where do you keep it? Often, this process can take a long time. Time we don’t have. But worry no longer, there is a solution to this. In...
Read More
LinkedIn, the business-oriented social network site, achieved the 100 million members mark this week. The website’s CEO, Jeff Weiner, shared the joy of achieving such feat in a blogpost and an infographic. Weiner said that the growth meant a step closer to the company’s goal. “We’re making great progress toward our ultimate goal: to connect...
Read More
Companies make use of social media as part of their public relations schemes because of one simple reason: it imposes no strict rules. Incorporating social media with PR is a great chance for a particular company to break away from the tradition. This way, companies can create and deliver unique outputs that will spark the...
Read More
1 2