Category

Social Media
As it’s now 2015, using social media to drive sales is one of the most important business initiatives you can offer to sell your product. Unfortunately, there are no shortcuts, and there are neither any tips nor tricks to make things happen overnight. In short, to sell successfully through social media, you need to INVEST...
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As it’s now 2015, using social media to drive sales is one of the most important business initiatives you can offer to sell your product. Unfortunately, there are no shortcuts, and there are neither any tips nor tricks to make things happen overnight. In short, to sell successfully through social media, you need to invest a...
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One of the key parts of the selling process is getting to know your prospect and establishing a relationship with them. Thanks to the sheer number of businesses using social media, doing that would be quicker and easier than you think. So, then, how can use social media to make sales? Let us help you...
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Generation Y make up a large percentage of populations in developed and emerging economies. According to statistics to emarketer.com, the generation born between the early 1980s and early 2000s make up 23 per cent of the UK population. The data also revealed that of the total UK population who use mobile phones, 98.6 per cent...
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For those of you who can’t make it to the Social Media Marketing World 2015 (that’s SMMW15 or #SMMW15, if we’re getting technical) in San Diego, USA,  it may seem a little late to sign up now. After all, it runs from today and finishes on Friday March 27th. The good news is, is it’s...
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The fact that Jeremy Clarkson has been suspended from the BBC has come as a surprise to most people. While the Top Gear presenter has previously come close to it on allegations of non-PC comments, I don’t think anyone really expected his time with the BBC to come to an end for what it described...
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Did you read my social media resolutions for 1025? Remember resolution number 2? Make my social media content visual. I believe 2015 is going to be the year of visual content. Text content is boring and uninspiring. Visual content is exciting and touches the emotion. A picture tells a thousand words, a video says it...
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Oh yes, it’s that time of year again. A new beginning always brings new resolutions. The custom of  “New Year’s resolutions” began in Rome over 2000 years ago. People made resolutions with a moral flavour, mostly to be good to others. So here you have my personal social media resolutions for 2015.  Resolution 1 –...
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When you analyse social media case studies on the internet, one of them clearly stands out on volume, content and engagement: NASA, The National Space Agency in the USA. What started in NASA as a small, nebulous social media initiative, has now grown to a global social media footprint with close to 500 social media...
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For about one year now I’ve been listening to podcasts while I commute. And I can truly say, I fell in love with it. It’s an easy way to learn and stay up to date while you’re on the move. And I’m not alone in this. More and more people and businesses see the benefits...
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