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Twitter just recently rolled out a “new” feature that let’s you see through the eyes of the people you follow. We say “new” because twitter used to have this feature years ago, but decided to discontinue when they found out not a lot of people back then were interested in using it. But today, again,...
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Twitter has already been explored as one viable choice for customer engagement across the web. But it looks like the manner of delivering brand-related tweets is yet to be mastered to prolong the consumer’s interest–or even their patience. An article on Penn-Olson reviewing a study on consumers and brand relationships called ‘The Social Break-Up’ looks...
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A few days ago Facebook announced it would be opening its doors for the whole world to look in and see the technology behind their powerful servers. Dubbed the Open Compute Project, social networking giant Facebook will be sharing the technology to its many rivals providing also a big help for startup companies. This initiative...
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In the world of Internet, it is often difficult to draw the lines of ownership. If you ask the question of who owns social media, you’ll get a mixed answer encompassing marketing, public relations, sales and customer service. This was based on the study made by Pivot Conference and mentioned by Brian Solis on his...
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LinkedIn, the business-oriented social network site, achieved the 100 million members mark this week. The website’s CEO, Jeff Weiner, shared the joy of achieving such feat in a blogpost and an infographic. Weiner said that the growth meant a step closer to the company’s goal. “We’re making great progress toward our ultimate goal: to connect...
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Facebook has opened up a way for people to stay connected globally regardless of time or location. Sure most of us have Facebook – but just how pervasive is it? A social media channel that can be used for both personal and business, only you can measure how much of your life and your senses...
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Following the theme of my last few posts, I found even more ways on how you can use Social Media as a breakthrough PR highway. Mashable‘s Leyl Master Black has come up with an article on five interesting ways for PR pros to become even more relevant through Social Media. Here are the three I found...
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Companies make use of social media as part of their public relations schemes because of one simple reason: it imposes no strict rules. Incorporating social media with PR is a great chance for a particular company to break away from the tradition. This way, companies can create and deliver unique outputs that will spark the...
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We hear talk about how Social Media is breaking boundaries, how social networks are great ways to put your message out there, how LinkedIn and Facebook can be big supplements to your strategy – we see social media as a mere tool for public relations – what we fail to grasp here is one very...
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