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There are many debates going on as to what is happening with organic reach in Facebook. Organic reach can be defined as the number of people who are exposed to a Facebook page’s unpaid content. In other words, the number of people that liked your facebook page and will see your company update in their personal...
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I just came back from Cairo where I was invited by the American Chamber of Commerce in Egypt to run a Social Media Blueprint workshop for their members. Over 30 businesses attended the workshop. Proving that Egypt is back on track again. After the revolution things have now settled down and the country has started to promote itself...
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Have you ever searched on twitter for leads? Are you following your competitor’s salesman on Linkedin? Are you listening to what your customers are talking about online? If you are not, then you’re missing out on opportunities to find new customers. And doesn’t every salesman want new customers? So here’s my ultimate cheat sheet on...
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Do you oftentimes ask yourself why you fail to generate sales or profits from the contents you market online? Here are some guidelines on how to bring your content marketing to a whole new level: 1. Set an editorial calendar to know which contents should you prioritize. An editorial calendar is a content manager’s most...
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Flexible Training Opportunities gives Scottish businesses with up to 100 employees the opportunity to apply for up to £5,000 towards employee training costs. Enhancing employees’ skills will bring real benefits to employers, including improved productivity and a stronger more confident workforce. Funding is available for up to 10 employees per business and the money is...
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Social Selling – From selling to connecting with the customer What are the courses about During these taster sessions you will learn how to win new clients and retain existing clients through social media. We will tell you how to use social media to drive prospects to your web site and turn them into leads...
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This year’s worldcup football has smashed every record there was on social media. People have gone social media crazy, before, during and after the matches. Meme’s appeared all over the web and brands like Adidas and Budweiser have spent millions on marketing, using a combination of traditional and online marketing. Adidas has a team of...
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How to take a selfie: pose, direct the camera to the face, snap the photo, add captions and hashtags, and upload it to your preferred social media site. It is quite simple, right? Thousands and thousands of these self-portrait photographs are uploaded on Facebook, Instagram, Twitter, Tumblr and many other social media sites every single...
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Many businesses these days have set an additional goal: To be social. It is common for these brands to roll out campaigns on social networking sites like Facebook, Twitter and Instagram. These companies know that their customers are on these networks and it is important to let them know about their existence. Modern businesses are determined to...
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Google+ is on the rise. No doubt about that. When Google+ launched they positioned it against facebook. Which was absolutely the wrong thing to do. People said Google+ will be a failure. It’s the re-incarnation of Google Buzz. It will never beat facebook. Just in time Google repositioned Google+ as the new Google. The social...
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