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In January 2015, Facebook became the biggest video-sharing platform for brands. Throughout last year, 180,000 Facebook video posts across 20,000 pages owned by various companies were examined. The results showed that over the 2014 Christmas period, brands posted around 20,000 more videos on Facebook than YouTube – the website that before January 2014, had been...
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One of the challenges of my job is to stay up to date with the latest online tools to help me make my social media life easier. What helps in this is that I am passionate about searching for cool tools. And when I find one, there is no greater satisfaction to share this with...
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This week saw the launch of our first Social Selling Webinar. In this monthly seminar we share the latest news on how to use social media to sell more, smarter and faster. The first webinar was on 9 February and it was a huge success. A big audience listened in to hear about the latest...
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Podcasting is the “new kid on the block”. It’s been around for years, but only last year have businesses started to appreciate the power of it as a content tool. And why? For the simple reason that more and more people have a smart phone and therefor have really easy access to podcasts. You find...
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I’ve been spending a lot of time recently developing my knowledge on content marketing. Listening to podcasts, reading blog posts, talking to industry analysts. And we all come to the same conclusion, 2015 will be the year of content marketing. I would even like to be a bit more specific – visual content marketing. As...
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Did you read my social media resolutions for 1025? Remember resolution number 2? Make my social media content visual. I believe 2015 is going to be the year of visual content. Text content is boring and uninspiring. Visual content is exciting and touches the emotion. A picture tells a thousand words, a video says it...
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Oh yes, it’s that time of year again. A new beginning always brings new resolutions. The custom of  “New Year’s resolutions” began in Rome over 2000 years ago. People made resolutions with a moral flavour, mostly to be good to others. So here you have my personal social media resolutions for 2015.  Resolution 1 –...
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When you analyse social media case studies on the internet, one of them clearly stands out on volume, content and engagement: NASA, The National Space Agency in the USA. What started in NASA as a small, nebulous social media initiative, has now grown to a global social media footprint with close to 500 social media...
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For about one year now I’ve been listening to podcasts while I commute. And I can truly say, I fell in love with it. It’s an easy way to learn and stay up to date while you’re on the move. And I’m not alone in this. More and more people and businesses see the benefits...
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Many people underestimate the versatility of twitter as a marketing tool. Of course, there is the celebrity way of using twitter. A great way to keep in touch with their fans. But for business, twitter is completely different. On the one hand businesses use twitter to share their content, broadcast news or offer a new...
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