FREE Download: Nailing Social Media Markeing ROI

06x400While social does a lot of things right for marketers, we struggle to keep up with its constantly emerging nature and importantly, we need more and better ways to demonstrate ROI to the C-suite.

42% of marketers say they are very concerned about demonstrating the value of social media to executive management—35% say improving social media measurement is a top priority. But just 4% of marketers say their ability to measure the overall impact of social media is excellent. 

A Google search of “social media marketing ROI” yields more than 4 million web pages spanning everything from marketing automation software to listening platforms to agency services.


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