A question many people ask when they attend my workshops is how much time they have to spend on social media. They often say: “I love what you’re telling me on social media, but I simply don’t have the time to do all of that.” Do you recognise that? And how do you deal with that? Is there a way to free-up time in the things that you’re currently doing? Because if you can, you would create time to do your social media. So here are my 3 golden tips to free up time to do your social media.
Tip 1: Spend less time on email.
When people tell me they don’t have the time to do their social media I always ask: “Okay, how much time do you spend on e-mail?” and you’ll be surprised to hear that the minimum time they spend on e-mail is anywhere between two and three hours a day. I then ask them, “So you do have time to spend two, three hours on e-mail?” They actually then realise that it becomes a different type of question. Not about how much time should I spend on social media, but how can social media help me win time by doing things more efficient. Email is the most interruptive piece of office technology that’s out there. People respond to it when they hear e-mails coming in. Half of the e-mails you’re cc’ed on or they are not relevant. People also spend lots of time on organising their e-mail box. By using the new Gmail you can let Gmail do the folder management for you. And email search is now so effective that you can find any email you’re looking for easily. By organising your email more efficiently and use the technology more effectively you can easily win half an hour a day and use that half hour on social media. Check out this article on how to use the new Gmail inbox to give you ideas more ideas on this.
Tip 2: Do your social media listening while you commute
I do a lot of my social media when I commute or travel. Particularly my online listening. Usually this is idle time. You read the news paper, listen to some music or you sleep. By doing your social media while you commute you’re not freeing up time, but you add time. In a fun and inspiring way. And your commute will go a lot faster. I use various mobile apps for this but my favourite one is Flipboard. A great app where you can define your own channels and then flip through the content by the stroke of your fingers. It allows you to go to the articles directly and you can share them on the fly. Another great app I use is Vodio. It’s the same concept as Flipboard but for video content. You define your video channels and Vodio will serve you the latest videos it can find on the web. Great tool to find excellent content. And obviously, it allows me to share the content to my followers on facebook or twitter.
Tip 3: Start podcasting
I got really excited recently about Podcasting. It’s been around for years but only recently did it break through in the business world. You can do your social media a lot faster when you use podcasts. Listening goes faster and content creation goes faster. It’s so easy to sign up to and you can listen to them anytime, anyplace, any device. You can listen to podcasts on your smart phone while you commute or you can listen to them on your laptop at the office. It’s non-intrusive and can be done while you’re doing other things. It’s not only good for listening but its also very powerful for content creation. You can capture your presentation, interview somebody, or explain something. Lot’s of topics can be covered in a Podcast and it is as easy as just turning on the mic on your laptop and start recording. My favourite app for creating a simple podcast is Podomatic. It will help you in the creation, the uploading and the promotion of your podcasts. More advanced users can just create a sound file on their PC and then upload it on iTunes. Click here to check my own Podcasting channel.
Here you go. Three tips to free up time to do more social media. Let me know if you have any other tips to free up time. And share them with us in the comments section.