Zero to Social Media HERO in just 5 days

Social Media Bootcamp

OVERVIEW

This course will teach you the ins and outs of social media tools. You’ll also come away from the class with a tactical social media strategy and how to implement it with 3 months of post training support.

This unique class will not only teach you more about social media but you will also practice what you learn in class and get started on your own social media strategy. You will also receive 3 x 30 minute support calls where we will call you to review and check the progress of your social media plans and processes. Call us – 0800 051 8447 

What You Will Learn

  • The social media channels that will best fit your audience and objectives
  • The metrics which are important and how to measure social media in your organization
  • How to put together a social media strategy and tactical plan to put social media to work immediately
  • How organizations have successfully used social media and what you can apply from their successes
  • Where social media fits in the consumer purchase process and how you can leverage it for brand feedback
  • A thorough and practical understanding of all aspects of social media
  • An integrated presence on Twitter, Facebook, Linkedin, Youtube and other relevant social media networks
  • How to publish your own blog to develop your social media presence,
  • How to integrate these social media networks within your existing web site,
  • Put tools in place to measure results of your social media efforts.
  • Create a draft social media strategy including your positioning and social media keywords
  • Set up your online listening station to listen to influencers, clients, competitors etc.
  • Makeover your Linkedin personal profile
  • Set up the key elements of your Facebook, Linkedin, Twitter, Google+ pages
  • Set up Hootsuite channels to broadcast your updates
  • Select the relevant tools for content curation
  • Create a basic social media measurement dashboard

Then we’ll add – 3 months post training support with a 30 minute call to help you with your campaigns + 12 months access to our learning library of social media training videos

And, the most important thing that you’ll come away with after attending this class, is your very own Social Media Strategy for your own business. You’ll have a full understanding of where you want to go and what you need to do to get there!

Who is the course for?

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
  • SME Owners and Management who are serious about using Social Media to attract new business as well as keeping in contact with existing clients and setting up your company as an expert in the industry you are in

Course Content

Module 1 – Social Media objectives and strategy

  • Social Media 101 – a quick overview of the leading social media networks
  • Develop a social media strategy for your business
  • Integrate social media into your current communication plans
  • Guidance on the codes of ethics and methods of online engagement
  • Understand the legal constrictions of engaging in social media activity
  • Resourcing your social media activity effectively

Module 2 – Social Media listening

  • Obtain a picture of your current web presence, brand preference and online reputation
  • How to listen online to your competitors, your clients and other stakeholders
  • How to listen to online conversation within your industry to stay on top of the trends
  • Where to listen: forums, blogs, social media networks, mainstream media, comment sections, message boards and consumer review sites.
  • How to find your top 10 of most influential bloggers across your market and how to engage with them

Module 3 – Optimising your social media profile

  • Selecting the social networks that are relevant to your business
  • Maximising the effectiveness of your profile pages (personal and business) on your various social networks
  • Techniques for optimising your personal and business profile for best results
  • Guidance on how to grow your community networks of friends, followers, contacts

Module 4 – Blogging

  • Creating your business blog: your first step to social media success
  • Overview of blogging platforms and which one to use under which circumstances
  • Setting up your business blog, establish a network, develop your content calendar and manage and moderate comments
  • What to do before you launch your blog to maximise the SEO of your blog
  • Writing your first blog post – tips and tricks
  • Launching your new business blog – when, where, how

Module 5 – Spreading your viral content

  • Promoting your blog posts to engage readership and to drive traffic to your web site
  • Connecting your blog with other networks like Linkedin, Facebook and Twitter
  • How to use bookmarking sites (Delicious, Stumbleupon) to widen the reach of your blog
  • How to use micro-blogging sites like Tumblr to widen your blog distribution
  • Re-purposing your blog posts to increase virality of your blog content
  • How to use email as a notification tool for new blog updates

Module 6 – Video/Photo/Presentation sharing

  • Understanding the power of sharing video/photo and presentations in social media
  • Overview of the leading video/photo and presentation sharing sites
  • Video production: How to creatively produce your own B2B online video content
  • Branded channels: Creating and customising a branded channel on YouTube
  • Photo galleries: How to creatively produce your own B2B photo galleries and share them on Flickr and Photobucket
  • How to use Slideshare to support your blogging strategy and share other content

 Module 7 – Your first social media campaign

  • The key elements of a successful social media campaign
  • Compelling multimedia: Integrating branded video, apps and other interactive content to supercharge your social media
  • Social Media advertising: Detailed guidance on all paid-for advertising options available on LinkedIn, Facebook, Youtube and other relevant social media networks
  • Events: Promotion of corporate events, industry seminars and briefings via LinkedIn, Facebook and, Twitter
  • How to run successful B2B blogger events and blog in tandem with traditional media events

 Module 8 – Social Media Measurement

  • Traffic management: Using Google analytics to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • How to compare relative levels of blog influence and measure the success of your own corporate blogging
  • Tracking the effectiveness of Twitter campaigns – from measuring click-throughs and Twitter influence to the success of your own Twitter page
  • Video metrics: What makes a great video campaign and how to track campaigns across numerous video sharing sites
  • Facebook Insights: How to track the effectiveness of your branded Facebook page

Module 9 – Focus

  • Drafting your positioning statement and associated keywords
  • Testing your keywords on competitiveness and SEO value
  • Setting initial social media objectives for your social media strategy

Module 10 – Listen

  • Finding your top 5 bloggers using Google Blog search
  • Identifying your target market and analysing their social media presence
  • Finding key trends in your market place using Google Trends and Google Insights
  • Setting up your online listening station capturing your keywords, key bloggers and news sites

Module 11 – Integration

  • Makeover of your personal Linkedin profile
  • Setting up your company profile pages in Linkedin, Twitter, Facebook, Google+, Pinterest
  • Setting up the key elements of your company blog on WordPress
  • Setting up your company video channel on Youtube and creating playlists of your own videos and/or videos you would like to share with your followers

Module 12 – Reaching Out

  • Registering your blog at Google and Bing Web Masters
  • Setting up Hootsuite to plan your social media posts across multiple channels
  • Setting up a process for content curation with tools like Bufferapp and Paper.li
  • Repurposing your blog posts as PDF on e-zine articles, as PPT on Slideshare and as podcast on Podomatic
  • Planning your first event through social media via Meetup, facebook, twitter etc.

Module 13 – Track

  • Measuring your online reputation through hubspot and Klout and setting a benchmark for future reference
  • Setting up your company social media reporting system
  • Analysing your existing presence on Facebook, Linkedin and Twitter

Post Training

  • As part of your package you will also receive 3 x 30 minute phone calls with one of our social media consultants to help evaluate how you are doing with your own social media campaigns and to answer any questions you may have about social media.
  • Finally you will also receive 12 months access to our social media learning library of training videos to help you learn even more about the tools of social media marketing

Why Choose Love Social Media?

  • Expert instructors.
  • Access to Our Social Media Learning Library of Training Videos
  • 100% free re-take option with our Learning Guarantee
  • Discounts for Education and Charity Clients as well as Group Bookings

 

Testimonial

  “I have attended two Love Social Media workshops and found them valuable and informative. Marc’s knowledge of the area and his non-patronising delivery made it an enjoyable event. He presents very well and focuses on the commercial uses of social media. I can’t recommend him highly enough.” - Rebecca Whitney, Managing Partner, Armstrong Hope

Pricing

The investment in training for a public scheduled class is £997+VAT per person

If you’d prefer customised / private training for yourself or your company then prices start from £697+VAT per day. Call for a free quote: 0800 051 8447

In-House / Private Bespoke Training

Customised Training courses held at your offices or ours. You choose the dates and the content and we’ll deliver a class that fits your requirements. Call / write now to discuss your requirements 0800 051 8447 / training@lovesocialmedia.com

 What should you do next?

The first step to all of this is a good chat about your business and your needs. So drop us an email info@lovesocialmedia.com or give us a call at 0800 051 8447 and we’ll take it from there.