Courses to launch you to the top of your field

Social Media Blueprint

CLASS DESCRIPTION

This 3-day training course is aimed at providing businesses with the tools and resources to implement today’s latest social and digital strategies effectively and profitably. The workshop is based on Love Social Media’s own FLIRT™ approach. A simple 5 step formula (Focus, Listen, Integrate, Reach Out, Track) that has helped many businesses become successful in using social media. This course is a perfect fit for Corporate marketing managers and directors, business-to-business or business-to-consumer marketers, advertising and PR agency professionals, SME Owners and Management who are serious about using social media to attract new business, improve brand awareness or increase customer service.

What you will learn:

-        How to determine which social media channels will best fit your audience and objectives

-        Which metrics are important and how to measure social media in your organization

-        How to put together a social media strategy and tactical plan to put social media to work immediately

-        How organizations have successfully used social media and what you can apply from their successes

-        Where social media fits in the consumer purchase process and how you can leverage it for brand feedback
- A thorough and practical understanding of all aspects of social media
- An integrated presence on Twitter, Facebook, Linkedin, Youtube and other relevant social media networks
-  How to publish your own blog to develop your social media presence
- To integrate these social media networks within your existing web site
- How to deploy tools to measure the results of your social media efforts

Who is the training for?

- Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
- Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
- Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
- Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
- SME Owners and Management who are serious about using Social Media to attract new business as well as keeping in contact with existing clients and setting up your company as an Industry expert.

Prerequisites

You must have a keen interest in getting to know about the social media platforms and how to apply them

 

COURSE SUMMARY 

FOCUS – Your Social Media Strategy

- Social Media 101 – a quick overview of the leading social media networks
- Develop a social media strategy for your business
- Integrate social media into your current communication plans
- Guidance on the codes of ethics and methods of online engagement
- Understand the legal constraints of engaging in social media activity
- Resourcing your social media activity effectively

 

LISTENING – Listening online and selecting your key networks

- We’ll show you a snapshot of your current web presence, brand preference and online reputation
- How to listen online to your competitors, your clients and other stakeholders
- How to listen to online conversation within your industry to stay on top of the trends
- Where to listen: forums, blogs, social media networks, mainstream media, comment sections, message boards and consumer review sites.
- How to find your top 10 of most influential bloggers across your market and how to engage with them

 

INTEGRATION – Setting up your social media networks

- Selecting the social networks that are relevant to your business
- Maximising the effectiveness of your profile pages (personal and business) on your various social networks
- Techniques for optimising your personal and business profile for best results
- Guidance on how to grow your community networks of friends, followers, contacts
- Linkedin – How to be more effective in selling
- Facebook – Connecting with an engaged audience
- Twitter – Introduction to Twitter and how to use for business
- Youtube – The power of video
- Google+ – taking full advantage of Google
- Pinterest – Visualising your business
- Using Hootsuite to manage your social media outreach
- Guidance on how to grow your community networks of friends, followers, contacts
- Understanding the power of sharing video/photo and presentations in social media
- Overview of the leading video/photo and presentation sharing sites
- Video production: How to creatively produce your own B2B online video content
- Branded channels: Creating and customising a branded channel on YouTube
- How to use Slideshare to support your blogging strategy and share other content

 

REACH OUT: Blogging, Content sharing and Campaigns

- Creating your Business blog: your first step to social media success
- Overview of blogging platforms and which one to use under which circumstances
- Setting up your business blog, establish a network, develop your content calendar and manage and moderate comments
- What to do before you launch your blog to maximise the SEO of your blog
- Writing your first blog post – tips and tricks
- Launching your new business blog – when, where, how
- Promoting your blog posts to engage readership and to drive traffic to your web site
- Connecting your blog with other networks like LinkedIn, Facebook and Twitter
- How to use bookmarking sites (Delicious, Stumbleupon) to widen the reach of your blog
- How to use micro-blogging sites like Tumblr to widen your blog distribution
- Re-purposing your blog posts to increase virality of your blog content
- How to use email as a notification tool for new blog updates
- The key elements of a successful social media campaign
- Compelling multimedia: Integrating branded video, apps and other interactive content to supercharge your social media
- Social Media advertising: Detailed guidance on all paid-for advertising options available on LinkedIn, Facebook, Youtube and other relevant social media networks
- Events: Promotion of corporate events, industry seminars and briefings via LinkedIn, Facebook, Twitter
- How to run successful B2B blogger events and blog in tandem with traditional media events

 

TRACK – Measuring your online reputation and social media engagement

- Traffic management: Using Google analytics to track web traffic and page views
- Search performance: How to measure impact in search engines
- How to compare relative levels of blog influence and measure the success of your own corporate blogging
- Tracking the effectiveness of Twitter campaigns – from measuring click-through and Twitter influence to the success of your own Twitter page
- Video metrics: What makes a great video campaign and how to track campaigns across numerous video sharing sites
- Facebook Insights: How to track the effectiveness of your branded Facebook page

Why Choose Love Social Media?

  • Expert instructors.
  • Access to Our Social Media Learning Library of Training Videos
  • 100% free re-take option with our Learning Guarantee
  • Discounts for Education and Charity Clients as well as Group Bookings

Testimonial

“Your website promised a valuable review of my Social Media and you were spot on! Marc was a mine of information, a real pro. In the Social Media Blueprint, I have never learned so much of consistent value over three days. Even after three weeks, we are already seeing an ROI, just as you said we would!”  - Paul Sampson, Director, Ignition4Business

Pricing

The investment in training for a public scheduled class is £697+VAT per person

If you’d prefer customised / private training for yourself or your company then prices start from £697+VAT per day. Call for a free quote

In-House / Private Bespoke Training

Customised Training courses held at your offices or ours. You choose the dates and the content and we’ll deliver a class that fits your requirements. Call / write now to discuss your requirements 0800 051 8447 / training@lovesocialmedia.com

What should you do next?

The first step to all of this is a good chat about your business and your needs. So drop us an email info@lovesocialmedia.com or give us a call at 0800 051 8447 and we’ll take it from there.