Do you think you know Google? Have you ever pressed the “more” button on Google? And then press the “even more” button? I bet you most of you haven’t done that and are therefor missing out on some of the great tools google has. Check out this infographic with a great overview of all products Google currently has available for you.
A few products do not appear on Google’s menu bar. Some products that are extremely powerful for Marketeers. Under the umbrella of Google Think insights you have access to the full library of Google research, reports etc. Here’s how they position it:
“At Google, we use research, analysis and insights to stay ahead and created Think Insights to share all of this and more with you. Here are the studies that we’re conducting, the trends that we’re tracking, and the ideas that we’re exploring – across industries, platforms and audiences – all in one place. Think Insights is designed to bring you everything from high-level visions to deck-ready data points. Data, insights, tools and inspiration to make the web work for you.”
The real value is in the Planning tools that you can find under the products and tools in the menu bar. Here you find the tools to access all the data that Google has stocked up when it comes to the search behaviours of people. My favourite tools include:
This will give you a glimpse into how Google tools can help grow your brand by measuring audiences’ attitudes, perceptions and online activity.
This tools shows you if searches for a particular topic increases over time? Are consumers searching for you or your competitor? You can learn about your brand (or anything you may be interested in!) with this tool.
The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. This tools covers 39 countries across 36 product categories. It’s easy to gain insight on consumer behaviour with this database, which also allows users to create their own graphs and segment data according to demographic and activity.
Google created this interactive tool to help you quickly find what you need from their vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning selected charts and data points into infographics that you can share.
I don’t know why Google is not promoting these tools in a bigger way. They are tremendously powerful in helping you to developing your marketing and social media plans. If you have experience in using these tools, why don’t you share them with us in the comments section.