What started out as a micro blogging site for hipsters and hobbyists has transformed practically overnight into something of a hydra.
It looks like tumblr might be the next social platform that marketers are going to flock to for it’s high marketing potential.
The exponential growth of tumblr, as figures show, comes mainly from the site itself. Options like “join tumblr”, “powered by tumblr” and the “like”, “reblog” and “follow” options seem to have been the main source of attraction for 90% of new users, 85% of which stay and continue blogging.
From 250 million page views a month to a staggering 250 million per day — tumblr is growing rapidly. This stems from the curiosity of new members wanting to see what all the fuss really is about. You can find art blogs, photoblogs, video blogs that cater to a milieu of varied things that cater specifically to a huge set of people with the same preferences and habits. 20 million blogs a day with highly diverse content can go along way for marketers wanting to tap into any niched audience of their choice. Tapping into the potential of tumblr is like tapping into a fount of organized and clearly categorized specifications.
Are you looking for an audience devoted to a specific hobby or interest like, say, interior design and photography? You will find the top tumblogs who are followed by hundreds of thousands of individuals that subscribe to it. Finding your niche on tumblr is as easy as using tumblr’s explore option and discovering what you can do to attract the same audience to your causes.