How significant is the role of a social media community manager to a company? Most people view the industry of social media management as an excuse to lurk online all day. The truth is, there is a lot more when it comes to building genuine online communities on Facebook, Twitter or Youtube.
Social media industry is relatively new in the market and social media managers work hard to decode its mechanism. But wait, what characteristics must these social media managers possess in order to deliver superb ROI?
A hungry mind
Social media is an ever-changing industry and so an online community manager must always keep up to these changes. An online community manager should own a mind that is often hungry for new information. Subscribing to different blogs and media outlets is the effective way for managers to stay up-to-date.
Equally left and right brained
A social media manager has to be creative and analytical at the same time. Forming social media marketing strategies entail creating unique online campaigns which will bring favorable outcomes. It is part of social media manager’s roles to measure the effectiveness of a campaign through the ROI.
Exceptional communication skills
An essential element in managing an online community, be it on Facebook, Twitter, Youtube, LinkedIn or Pinterest, is communication skills. A social media managers connects with the users through different forms of media and it is important that a manager can respond to the demands of the online community.
Excellent writing skills
A social media specialist should be able to produce blog posts, articles, emails and tweets with grammatical and composition errors. Websites with contents without spelling and punctuation errors add credibility to a brand.
Experienced customer service skills
Social media managers with admirable customer service skills are those who can handle good and bad situations with clients or even online trolls. They can anticipate the needs to the members of the online community and address them accordingly.
A genuine heart
Lastly, social media management is more than the small talks a social media manager makes with communities. It is also about going beyond the physical and digital platforms in order to communicate effectively a brand’s products and services.