Mashable’s Todd Wasserman wrote a very interesting article on how most social media marketers use Twitter. And his verdict? Most of them send tweets at the wrong time and attach incorrect hashtags.
A social media marketing firm called Buddy Media looked into 320 Twitter handles and found out that there is a higher Twitter interactions on weekends than weekdays. This trend was due to the fact that more people have time to browse social media sites during Saturday and Sunday.
The rate of Twitter interaction during the weekend can also differ depending on the type of brand. According to Buddy Media, fashion brands enjoy higher engagement between Saturday and Sunday. Simply put, brands should put more focus on posting tweets during the weekends to gain more followers.
Of course, there should still be interaction on a brand’s Twitter account on weekdays and Buddy Media suggests that brands post their tweets during the “busy hours”. Tweets posted between 8 a.m. to 7 p.m. result to greater impact than those published during idle time. To maximize the use of social media in the entire day, Buddy Media recommends brands to use alternately Twitter, Facebook and other social media tools.
Hashtags also play a key role in Twitter marketing. It was observed that tweets with hashtags interest more users. However, the use of hashtags should be done sparingly. More than three hashtags in a single tweet drive away followers.