Social Media can appear like a mystery, and the marketing world is disappearing to the internet!
Calling all Directors, Marketing Managers and CEO’s: is Social Media Strategy your top priority? Or do you leave 5 minutes at the end of a strategy meeting to discuss online networks? Have you assigned anyone to take charge of your brand chatter and online brand awareness? Do you have a twitter handle? What is your company hashtag?
If you’re thinking ‘I don’t need Social Media Strategy, it doesn’t apply to my niche, and my consumers aren’t online’ – chances are you’re wrong. Even if you’re a one man band who runs a garage in the middle of nowhere, even you need Social Media!
If you’re wondering why your competitors have a higher annual turnover than you it’s probably because they have more leads, leading to new contracts, a better sales team and stronger brand awareness. Social Media is a largely untapped playground thriving with hungry decision makers ready to choose your business. It needs to become an integral part of your entire marketing strategy designed, implemented and reviewed regularly. As Michelle Carvill put it “we all need to become publishers” (Internet World, 23/04/2013).
Never before has it been so important to get your brand, company, services or products online to not only promote them but to promote yourself as a thought leader in your industry. Before embarking on your social media journey, you first need to clarify what you’d like to achieve from an increased online presence:
If it’s to showcase your products then YouTube suit your needs.
If you would like to increase B2B leads, then LinkedIn is your new best friend.
If you need to speak directly to consumers and answer queries, then Twitter is your perfect Customer Retention Management tool.
Whatever your business needs, there’s a social media network out there for you!
Most businesses need to begin with a strong and recurring presence on at least Facebook, Twitter, LinkedIn and Google+. Make a company page for each. But think – this is your shop window to your company – don’t leave a profile unfinished!
Once you have reached profile optimisation it’s time to post. Think about content – blog posts, pictures, videos, news, articles, infographics, events, tweets etc. What is going on in your industry that you are interested in, chances are your consumers and competitors will also be interested? Once you’ve posted engage with responders, retweeters and re-posters, thank them for their engagement, ask questions and challenge them. This is the beginnings of a Social Media Community and Marketing Strategy. Once you’ve accomplished the seemingly daunting first steps into the online world, the door opens and the real strategy and campaigning can begin! Unleash an online campaign using all your social networks as a platform to promote your desired outcome – traffic to website, sign up to newsletter, entrants to competition, or an online purchase.
If this has wet your appetite for the effervescent world of Social Media – you should consider meeting our social media trainers and the Love Social Media team. We’re exhibiting at
SMP Live – Excel 6th – 7th June 2013 Stand.999
+ The Business Show – Excel 6th – 7th June 2013 Stand.666