Develop Your Personal Brand In Just 1 Day

OVERVIEW

Take control of your brand, before somebody else does. Whether promoting yourself as a thought leader, creating a strong network or proactively staying ahead of the competition, your brand is your currency in our social media-driven world. Social technologies have personalized branding while placing your products and services within the reach of millions. From household name brands to the tiniest of niches, branding is critical to consumers whose complaints and opinions are available 24/7 online through a simple Google search. There is no way around it – if you sell a product or service online, you have a personal brand, and can build brand equity to position yourself for incredible success.

The one-day Social Media for Personal Branding course teaches you how to analyze and assess your online brand, develop your social presence and build a rock-solid social media profile and online identity.

Love Social Media Training offers you Social Media for Personal Branding training courses in multiple cities: London, Glasgow, Manchester, and onsite wherever you are in the UK and Europe. Our instructors are chosen on the basis of their capability to deliver industry-related expertise and a wealth of knowledge to give you a rich experience in Social Media Marketing tools and practices.

All classes at Love Social Media Training begin at 9.30 in the morning and continue till 4.30pm. Lunch and refreshments included in the price. Enrol now in one of the best Social Media training courses!

DESCRIPTION

Social Media for Personal Branding teaches you to develop a personal branding toolkit based on your unique persona, then helps you discover how best to share it with the world using social media tools like Twitter, Facebook, LinkedIn and other popular social media platforms.

Here’s a brief peek at the course:

  • Discovering your unique personal brand
  • Being compensated for your passion
  • Crafting mission, vision and personal brand statements
  • Setting goals
  • Selecting a niche
  • Building your personal branding toolkit
  • Creating marketing materials
  • Developing social media profiles
  • Video resume strategies
  • Finding and communicating with your target audience
  • Building and enforcing meaningful relationships
  • Establishing rapport via highly targeted networking
  • Leveraging your online presence
  • Boosting credibility with professional endorsements
  • Establishing thought leadership
  • Monitoring your brand

WHO IS THIS COURSE FOR

If you are self employed, freelancer, Business Owners, Corporate CEOs, or just want to be recognised for who you are and what you do and stand for then this is the class for you. This course is for people who want to

  • Build your personal brand online
  • Directly communicate with your audience and build meaningful relationships
  • Establish rapport through highly targeted networking
  • Leverage online presence eventually leading to your recommendation and endorsement
  • Make money from your content
  • Establish thought leadership

PREREQUISITES

Participants who want to enrol on this course should bring their laptops that are able to
connect to WiFi. You must have a keen interest in getting to know abut the social media platforms and how to apply them

COURSE CONTENT

Module 1 – Social Media objectives and strategy

  • Social Media 101 – a quick overview of the leading social media networks
  • Develop a social media strategy for your business
  • Integrate social media into your current communication plans
  • Guidance on the codes of ethics and methods of online engagement
  • Understand the legal constrictions of engaging in social media activity
  • Resourcing your social media activity effectively

Module 2 – Social Media listening

  • Obtain a picture of your current web presence, brand preference and online reputation
  • How to listen online to your competitors, your clients and other stakeholders
  • How to listen to online conversation within your industry to stay on top of the trends
  • Where to listen: forums, blogs, social media networks, mainstream media, comment sections, message boards and consumer review sites.
  • How to find your top 10 of most influential bloggers across your market and how to engage with them

Module 3 – Optimising your social media profile

  • Selecting the social networks that are relevant to your business
  • Maximising the effectiveness of your profile pages (personal and business) on your various social networks
  • Techniques for optimising your personal and business profile for best results
  • Guidance on how to grow your community networks of friends, followers, contacts

Module 4 – Blogging

  • Creating your business blog: your first step to social media success
  • Overview of blogging platforms and which one to use under which circumstances
  • Setting up your business blog, establish a network, develop your content calendar and manage and moderate comments
  • What to do before you launch your blog to maximise the SEO of your blog
  • Writing your first blog post – tips and tricks
  • Launching your new business blog – when, where, how

Module 5 – Spreading your viral content

  • Promoting your blog posts to engage readership and to drive traffic to your web site
  • Connecting your blog with other networks like linkedin, facebook and twitter
  • How to use bookmarking sites (Delicious, Stumbleupon) to widen the reach of your blog
  • How to use micro-blogging sites like Tumblr to widen your blog distribution
  • Re-purposing your blog posts to increase virality of your blog content
  • How to use email as a notification tool for new blog updates

Module 6 – Video/Photo/Presentation sharing

  • Understanding the power of sharing video/photo and presentations in social media
  • Overview of the leading video/photo and presentation sharing sites
  • Video production: How to creatively produce your own B2B online video content
  • Branded channels: Creating and customising a branded channel on YouTube
  • Photo galleries: How to creatively produce your own B2B photo galleries and share them on flickr and Photobucket
  • How to use Slideshare to support your blogging strategy and share other content

Module 7 – Your first social media campaign

  • The key elements of a successful social media campaign
  • Compelling multimedia: Integrating branded video, apps and other interactive content to supercharge your social media
  • Social Media advertising: Detailed guidance on all paid-for advertising options available on LinkedIn, Facebook, Youtube and other relevant social media networks
  • Events: Promotion of corporate events, industry seminars and briefings via LinkedIn, Facebook, Twitter
  • How to run successful B2B blogger events and blog in tandem with traditional media events

Module 8 – Social Media Measurement

  • Traffic management: Using Google analytics to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • How to compare relative levels of blog influence and measure the success of your own corporate blogging
  • Tracking the effectiveness of Twitter campaigns – from measuring click-throughs and Twitter influence to the success of your own Twitter page
  • Video metrics: What makes a great video campaign and how to track campaigns across numerous video sharing sites
  • Facebook Insights: How to track the effectiveness of your branded Facebook page

MULTIPLE WORKSHOP BOOKING DISCOUNT

Book this or any other Love Social Media Training Class to receive a 10% discount on all subsequent classes (after making your first booking contact us for your discount code).

GROUP & CHARITY DISCOUNTS

If more than one person is registering at the same time, the following group discounts apply:2 people: 10%,3 or more people: 20%. If you are representing a registered charity, please enquire directly for a 20% discount code

In-House / Private Bespoke Training

Customised Training courses held at your offices or ours. You choose the dates and the content and we’ll deliver a class that fits your requirements. Call / write now to discuss your requirements 0800 051 8447 / training@lovesocialmedia.com

Dates, Locations and Online Registration

For London dates Click here to find out the next available dates of this class and to book your place now. For more information about Manchester and Glasgow please call or email.

What should you do next?

The first step to all of this is a good chat about your business and your needs. So drop us an email info@lovesocialmedia.com or give us a call at 0800 051 8447 and we’ll take it from there.