So, you think you know pretty much everything there is to know about Twitter, right?
Well, there’s plenty of information out there to help you learn, isn’t there? That’s probably why you’re on this blog.
Good news, then, because there’s more to Twitter than just summarizing your message in 140 characters, favouriting, re-tweeting, engaging in conversations and finding out what your competitors are doing… (that’s ‘listening’, remember…)
What are we waiting for, then? Let’s get stuck in with the list…
1. You can schedule posts within Twitter
Scheduling tweets is one of the most timesaving things you can do on Twitter.
You probably know that from using great tools such as Hootsuite or Sprout Social though, right?
But did you know you are able to also schedule tweets from within Twitter? Nope? Maybe? Well, you can if you head here (you might need to register if you haven’t already done so, mind).
Simply click on the ‘compose tweet’ button, then the ‘scheduling’ tab, and then you’re ready to go.
2. Twitter has keyboard shortcuts
If you’re a Mac user, you’re probably well into using keyboard shortcuts. Irrespective of which operating system you use, Twitter has made life in the Twittersphere easier by incorporating a load of shortcuts to make life easier.
If you hit the ‘N’ on your keyboard while on Twitter.com, you’ll be able to start writing a new tweet. Hit ‘K for retweet, ‘F’ for favourite and ‘?’ for shortcuts.
In the image below by James Traf, you can find out the rest…
3. Embed tweets into any website
If it’s part of your social media strategy, embedding tweets into your website or blog is a brilliant way to drive engagement back to your Twitter profile?
How does that work, you might be thinking?
An embedded tweet is interactive, and anyone logged into Twitter can do the usual Twitter features (reply, retweet, favourite etc) to it when it’s embedded on your website.
It’s also a far better looking solution than screen-grabbing the tweet and pasting that onto your site.
Enough of that. How do actually you embed it? It’s as easy as ABC..D
A. You first need to find the one you want to embed
B. Click on the ‘more’ button (…) underneath the tweet (that’s the ellipses symbol) and select ‘Embed Tweet’
C. Copy and paste the supplied HTML into the location on your website
D. That’s it!
4. Twitter supports advanced search operators – it’s SUPER USEFUL…
… but criminally underused.
Twitter Search is one of the best features on Twitter. Even if you’re not necessarily active on there, it’s one of the best features for ‘listening’ (or like we said earlier, “finding out what your competitors are up to.”)
You’ve probably searched for one or two things in the past using the search box on Twitter.com, right? But did you know that this handy feature also supports really advanced really advanced search operators?
For example, if you want to find tweets with links, you can use the filter:links operation…
What we mean is this – social media marketing: links
Click on the link above. Twitter has made witchcraft happen and found any tweets that contain the words ‘social media marketing’ and a link!
5. Starting a tweeting with @Username? Well, that’s a reply
We’ve all done it in the past, haven’t we? You start a tweet with @username.
Well, you may or may have known, but it’s a reply and will only be seen by the person you’re sending the tweet to, and anyone else on Twitter who follows you both.
Nobody else will see that in their timeline as Twitter has figured out it’s a reply and won’t deliver it in general. That said – the reply is visible on your profile and in Twitter search results to everybody.
6. You can send a promoted tweet that’s invisible to your followers
Within Twitter’s scheduling tool, you can direct a tweet to reach a targeted audience and drive engagement, awareness and clicks. But did you know you can select to show a promoted tweet only to your target audience and existing followers?
How do you do this? Well, like everything else we’ve done so far, it’s pretty easy.
Simply select the ‘promoted-only’ option when you’re constructing your promoted tweet.
Why would you want to do this? Showing very specific content to a select group is a very effective way to drive new business.
Be as creative with this as you like in terms of what you offer!
7. Twitter gives FREE, yes, FREE analytics for the last month of your tweets
Did you know Twitter provides free analytics tools to everybody? Yes. FREE. ANALYTICS. You can get all of the goodness by simply visiting analytics.twitter.com
From this point, you want to choose the ‘Tweets’ option, which lets you look at the analytics for the last 28 days of your tweets, including overall, impressions, engagement rate, link clicks, retweets, favourites and replies.
Best of all, if you click any of your tweets from the last month, all of the key metrics for that tweet, including impressions, clicks, favourites, follows, retweets and more are shown.
If you have any other ideas on Twitter, tips, tricks and hacks, then please let us know in the comments section below.