2013 is undoubtedly the year companies discovered viral video as a key advertising medium. And as a channel to communicate in a more fun and inspiring way. Whether it’s a business setting a new trend, a singer becoming a star overnight or individual standing up for themselves or their cause. here’s my personal top 5 list of viral videos in 2013. The one thing these videos have in common is that they are either funny, shocking, inspirational, educational or informational. Think about these themes when you produce your own viral videos. And if you need more inspiration, check the Viral Video Vault on my website.
1. Volvo – the epic split, featuring van Damme
2. dove real beauty sketches
3. “I quit”
3a. Agency’s response to “I Quit” video
4. Virgin America Safety Video
5. Space Oddity
If you want more of these type of videos, here is Youtube’s Ads rewind of 2013 with a summary of 2013 best viral ads. At the end of the video they give you a link to Youtube’s monthly Ads leader board. Interesting to keep track of.