Marc Campman, also known as The Social Playmaker, is Love Social Media’s guest blogger this week:
Do you find it difficult to filter through thousands of web pages to find relevant content to share with your followers? And then when you found it, where do you keep it? Often, this process can take a long time. Time we don’t have. But worry no longer, there is a solution to this. In stead of you having to go to content to find it, capture it and share it, you let it come to you and let it share the content for you. Welcome to the world of Content Curation.
Socialmedia-strategy defines content curation as the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network. Nearly one-half of marketing executives (48%) now use content curation according to a survey from HiveFire. Among such content curators, most (78.9%) cite thought leadership as their primary objective in content curation, followed by elevating brand visibility and buzz (76.1%) and lead generation (60.6%).
So here are my top 3 tools to help you with this content curation.
Paper.li aggregates content from Twitter, Facebook, Google+ and RSS feeds, and organizes everything into an appealing, newspaper-like format. I really like Paper.li because it automatically sends a daily tweet to my followers. People can also subscribe to my papers by email.
I use Paper.li in various ways. It allows me to stay up to date by reading the papers I am subscribed to. I use it to organise my Twitter stream and it allows my Twitter followers to read my own content in one convenient place. It also allows me to grow my following. The tweets Paper.li sends to my followers to announce the new editions of my papers always mention the names of those who share stories. By promoting their content I do them a favour and they might return this by connecting with me.
With Storify, you can create stories by gathering content from Twitter, Facebook, Google, Flickr and more. Users can search multiple social networks from one place, and then drag individual elements into their stories. They can re-order the elements and also add text to give context to your readers. It’s an excellent tool to build a storyline around a subject, and you can edit and update your stories as often as you want. Storify stories are also indexed in search engines.
Here’s an interesting section about Content Curation picked from Storify’s web site:
“As a social media editor, you can easily curate any social media stream to create engaging stories. You can share your stories or publish them on your own site. As a reader, you can discover the most important voices and get the social perspective on stories that matter to you. Find the best elements on social media to engage with the best experts or witnesses on the ground and share astonishing pieces to your friends. As an organization or brand, you can own your social media and tell stories with the voices of your best fans.
With Scoop.it, you can share your “scoops” on Facebook (profile and page), Twitter, Google+, LinkedIn, as well as Tumblr and your WordPress blog. Your followers can also easily rescoop your curations and leave comments. And the sources of the articles you curate are always included.
You can use Scoop.it as a curator and reader. You can follow topics and they will send you a daily email with highlights from the previous day. Its an excellent place to find some great content to rescoop and share on Twitter, Paper.li and Google+. You can also receive an email every time someone rescoops your curations. A great way to connect with new followers. Used well, Scoop.it can really help you drive traffic to your blog and website.
There’s been an ongoing debate about the value of a curator compared to the value of an author. With today’s information overload on the web, curator’s are becoming more and more important to help readers select the relevant content. But authors will always be at the source of every piece of content. Without the content creators, it would be difficult for anyone to curate in the first place.
Do you have any favourite tools for content curation? Why don’t you share them with us in the comments section of this blog post?
More of Marc Campman’s blog posts here.