On Tuesday I attended Internet World trade show for the first time, I thought I would share with the digital world my experience! So here goes… The Internet World 2013 Trade Show was as exciting as it sounds! Stepping into the bustling event, held at Earls Court, a bubble machine greets you exhibiting the latest digital gadgets (it’s controlled by Twitter, tweet at it and it blows bubbles). Ahead you see smoke billowing out of a ceiling height funnel, as the centre of the show was transformed by Sage Pay into a chemical lab, as they introduced the ‘science behind payment solutions’.
Stands were full of sophisticated online programmes incorporating CMS systems, Social Media management, and complete online marketing control. Programmes designed by ektron, Squiz and Kaliop enable businesses to map out and analyse all of their online activity. Predominantly to track and report their engagement with consumers, measure trends, and enable for future strategy.
Wandering around the endless stalls with free sweets, coffees, pens, smoothies, stress balls and even yoyo’s what becomes clear is these businesses are selling, and hunting for their next client. As you cross their threshold an eager eye scans your torso for your name badge;
Who are you?
What company do you work for?
Are you a decision maker?
Coming from an agency myself, I wanted to not only gain competitor insight, but to find out what tools were on the market, and whether an appropriate partnership could be made to benefit our clients. So I perhaps wasn’t their desired clientele but talking through their software, including useful demonstrations really helped visualise the future of online CMS systems
Please follow @Ektron @squizsuite @Webtrends
Content and social media management tools cut time, and provide a simpler template for producing reports and ultimately increase ROI (which is everyone’s goal, right?!).
I attended 3 seminars held at the Mobile and Social Media World Theatre, one which stood out as particularly useful was ‘Developing a Content Road Map’, held by Michelle Carvill. As I am in the social media industry myself, much of what she described wasn’t news to me, but I enjoyed her enthusiastic pragmatism at how to get the job done. Social Media now needs to be integrated into all companies daily, weekly, monthly and even annual marketing strategy. She described us all as editors developing our own content to publish, through our Social Networking sites. This resonates in today’s online climate as Social Media dominates and we not only have to be cautious of what we publish, but also mindful to keep it humanistic and humorous, leading to ultimate community management. All in all an interesting day, the Trade Show ran for 3 days, I’m afraid I only managed 1!
Now the pressure is on us to prepare for the business tradeshow in June, at Excel London. The Business Show is where businesses like yours find the next gear. It’s free to attend and offers a wealth of opportunity, advice and information crucial for ongoing business growth within a challenging economy. Come and Network with us: http://www.greatbritishbusinessshow.co.uk/exhibitors/social-media/love-social-media/ @thebusinessshow #TBS2013
Marc Campman our social media trainer will be talking on the day, next to the SMP conference about social selling http://www.smplive.com/speakers/marc-campman/ @MarcCampman @loveandtweeting