Interested in new sales leads, networking with leaders in your business industry, reading the latest business news, promoting your new products and services, driving traffic to your website?
Of course you are – that’s why everyone needs LinkedIn!
Some thought the birth of Social Media was only for teenagers; socialising with friends, sharing funny pictures, and generally spreading mischief. But with the evolution of our virtual world we’ve seen complete submission from all age groups on social networking sites. Everyone is online – your competitors, new business leads, your next employee.
LinkedIn launched in 2003 and is now the world’s largest professional social network. Businesses and professionals worldwide now use LinkedIn to stalk potential businesses for new products, services, partnerships and employees. Companies are now judged on their LinkedIn presence; do they have an optimised profile, have they listed their products or services, and are their employees linked up to their company page? Equally individuals are also judged on their profiles, not only their professional background, skills and expertise but whether they can cleverly market themselves.
I know from experience that when a profile is either missing or half – done it certainly doesn’t fill you with confidence as to their marketing prowess. Your LinkedIn profile should be an extension of your company or personal website – see it as a shop window into your business. A poor online presence could be losing you money!
When LinkedIn is utilised to the best of its capabilities, you can meet like-minded people from all over the world, in an environment which is ready made to sell yourself or your product. LinkedIn users aren’t unfamiliar with out of the blue messages from people wanting to connect, either with business or contacts in common. It’s the perfect playground to make genuine new leads, join a group and start a conversation. Next time you make a ‘cold-call’ you instantly have some common ground – “We recently connected on LinkedIn; I thought I’d pick up the phone to chat”.
Now it’s not just romantic relationships which begin online, your new business ones can also!
LinkedIn is all about continued engagement; connect, join groups, comment, converse, and search. Use the well thought out Advanced Search tool and find new prospects you can sell your product too. The website is full of open and rich data ready for you to extract – and best of all it’s free.
The world truly has gone Linkedin crazy, for all the right reasons. There is even now an iphone app called CardMunch which allows you to quickly take a screen shot of any business card and it will find that person or companies LinkedIn profile page allowing you to instantly connect.
Love Social Media love LinkedIn so much were offering a FREE LinkedIn Makeover, worth £197!
Pop by our stand and drop your business card in a bowl for a chance to win this exclusive offer. We will have a professional photographer to take your photograph, light, snap, networking action…
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