We hear talk about how Social Media is breaking boundaries, how social networks are great ways to put your message out there, how LinkedIn and Facebook can be big supplements to your strategy – we see social media as a mere tool for public relations – what we fail to grasp here is one very poignant insight by Ryan Smith: Social Media is the new PR.
How can a relatively new industry such as social media ever trump traditional PR? We have to face facts here:
Facebook has 500 million users checking their feeds several times throughout the span of a day. Twitter has 190 million tweeting 65 million times a day and there are about 2 billion videos viewed on YouTube by its 45 million users daily. How else can you get your voice heard by an audience this large than through social media?
The key is in finding the right voice to speak with. It’s not about recreating content and rehashing old ideas; it’s about creating relevant content that people will want to read, listen to and see. It’s about making topics and getting everyone to join in on the conversation.
It’s about time companies start thinking about their PR strategies. If you want to be able to reach your audience, you have to reach them through avenues that are easily accessible and already a part of their daily routine. If communication is your goal then the best way to do it is to be as visible as you can be by trending in the various social networks they use by habit.