According to recent statistics, Youtube is rated as the second largest search engine which is the reason why most online marketers are captivated with the idea of generating tremendous traffic from videos. The rise of several viral videos these past few days (think about Call Me Maybe and Gangnam Style) is a proof that videos have great impact on people.
Will your Youtube video be the next best thing? Follow these four steps in optimizing your videos and be on your way to thousand of Youtube hits.
1. Optimize your Keywords
Do you know that the principles of SEO can also be relevant to your Youtube videos? The trick here is to use important keywords on the tags. Pick the “long tail” and local phrases to increase your video’s searchability. Youtube has its own set of tools which can help you in optimizing the keywords for your videos.
2. Ask Help from your Groups
Are you part of any online communities? These individuals could actually help you popularize your videos.Viral videos rose to fame because one viewer shared the link to another friend. However, don’t beg your communities to promote your videos. You can start by simply interacting with them and eventually introduce to them your videos.
3. Customize your Playlists
Grouping your videos into a playlist can be a great way to draw interest from Youtube viewers. Visitors may search for a single video or browse through your video collection. Make sure to attach popular keywords so your videos show up on playlist search.
4. Advertise your Channel
Traditional online marketing practices such as social bookmarking, sharing, link building and affiliates are still proven ways to promote your Youtube channel. One reminder though: don’t spam!