In last week’s blog post we talked about F for Focus, this week L is for Listening on Social Media.
One of the revealing sections of my Social Media workshops is when I talk about the power of listening through social media. That’s why the second letter in FLIRT is dedicated to the L of LISTENING. A fundamental part of developing your social media strategy. Here are just a few of the benefits you will get from online listening:
- You learn about your stakeholders
- You better understand their needs
- You know what they say about your brand
- You know what they say about your product or service
- You know what your clients are talking about
- You will understand what your competitors are talking about
- You will know what people think of you
- You will know if this is positive or negative
So plenty of reasons to listen online. The benefits are tremendous. The salesman can find leads, the marketing manager can find new partners and identify trends, the recruiter can find passive job seekers, the job seeker can find jobs, the blogger can find inspiration for his next blog post and the social media manager can find exciting content to share with his communities.
So here are my 4 key tips for listening on social media:
1. Listen to find out where your customers are. Or in social media terms, where do your tribes hang out?
2. Listen to find your key influencers. The influencers of today are the bloggers. Who are the top 10 bloggers in your industry?
3. Listen to your keywords. What are the keywords of your business and make sure you get alerts every time these keywords pop up on the web. These keywords include your spokespeople, your customers and your competitors.
4. Listen to your industry. Make sure you listen to what’s happening in your industry so you can relate your content to what’s happening today.
There are lots of tools on the web that can help you in this. To begin with, here’s a nice graphic to give you an idea on what social networks your clients can hang out:
To find relevant bloggers, you can try Google Blog Search or Followerwonk. Followerwonk allows you to search Twitter bios so if you add in the search “your topic” and “blog” you will get all twitter users who have “your topic” and “blog” in their biography. You can then check their twitter profile and click on the link to their website which will then take you to their blog.
One of my favourites to listen to news is Newsmap. A full screen tag cloud that will give you the latest news (with links) according to your settings (by country, by industry and by time).
If you have any more interesting and useful tools which help you listen then please share!