FREE Download: Nailing Social Media Markeing ROI
42% of marketers say they are very concerned about demonstrating the value of social media to executive management—35% say improving social media measurement is a top priority. But just 4% of marketers say their ability to measure the overall impact of social media is excellent.
A Google search of “social media marketing ROI” yields more than 4 million web pages spanning everything from marketing automation software to listening platforms to agency services.
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