Committed investment in Social Media will guarantee a beneficial return for your business. First identify your company’s strengths, weaknesses, opportunities and threats; identify how Social Media can cure your diagnosis. Whether you seek help from an agency or commit to the process yourself, a successful marketing strategy is a collaborative process. Seek out those who not only understand the language of Social Media, but most importantly the ethos of your brand!
In Love Social Media’s experience when working with clients we immediately get to work on assessing their current online voice, brand chatter and present ability. Once the prognosis is made, we’ll get started immediately building a quality, relevant community around your brand.
In the meantime … Here a few things our most successful clients do to maximise our efforts:
1. Email Marketing Campaign
Caution: Not as tricky as your usual campaign, don’t worry!
Simply email your subscribers, client list, inbox contacts, etc. and ask them to visit, like or follow your new updated Facebook, Twitter, LinkedIn or Google+ page
2. Company Email Signature
Add links to your Social Media channels to your email signatures
Easy How To: Save these icons to your ‘Documents’
Next pull up a new email on Outlook, across the top click ‘Signatures’, then ‘Signatures…’Either click ‘New’ to create a new signature specifically to include your Social Media buttons or ‘Select Signature to edit’ from the box to the left
Across the top of the ‘Edit signature’ box there are icons to change font, size, colour etc. Look for the ‘Add Picture’ icon – then find each Social Media icon added to your Documents and add into your signature
Next add a hyperlink to each icon, linking them to the corresponding Social Media Network:
On a separate Internet Page – go to your Company Twitter page and copy and paste the URL
Now go back to your edit signature box and click on the Twitter icon
Now click on the ‘Add Hyperlink’ icon next to the ‘Add picture’ icon on the edit signature box
In the box which says address, copy and paste the URL, and click ‘OK’
Repeat for all Social Media icons
Finally click ‘OK’ – you have successfully added Social Media buttons to your email signature! Or you can just get your tech guy to do this!
3. Add your Social Media Icons to your Website
Surprising how many companies forget this – It’s the simplest way to achieve a seamless online presence!
Ask your website designer to add Social Media Buttons to the top right hand side of your website.
This is all about neuro-web design – think about where your website viewer’s eyes are initially drawn!
Advanced: If you’re currently laughing at me and buttons are already on your website – what about adding a Live Twitter feed! I guarantee viewers will not be able to resist a quick scan of what people are tweeting about you!
4. Add Social Media Sharing buttons to all Blog Posts
Allow readers to ‘like’, ‘tweet’, and ‘+1’ your latest blog post
This is essential in increasing your online reach and elevating your status to thought leadership level
5. Install a Facebook Like Box on your website
Of particular use when running a Facebook campaign, promotion or advertising drive
Check out Diana Urban’s blog post: How to Add a Facebook Like Box to your Website for a step by step guide
6. Suggest Facebook Page to Friends on Personal page
Really simple way of increasing followers, and showing off your new skills!
Go to the admin panel of your Company Facebook and click ‘Build Audience’
Click ‘Invite Friends’ – scroll through your friends and invite them to become a friend of your company profile
Have your colleagues do the same!
7. Post a Link to your Social Media Networks on your Personal Accounts
This is all about driving traffic to all of your Social Media Platforms, as they all have different functions
E.g. Tweet from your personal Twitter account a link to your new company LinkedIn, Google+ and Facebook pages
Have your colleagues do the same!
8. Ask your Friends, Connections and Contacts to suggest your Social Media Accounts to their Networks
Pick influential friends or followers and get them to Tweet, Suggest, Like or Follow your company pages!
9. Add Facebook, Twitter, LinkedIn, Google+, and any other Relevant Icons to All Existing and Future Marketing Materials
Make sure you always share links to your Social Media Networks – even if it’s in print form
Consumers will regularly fish out a company leaflet to find a Twitter handle!