Following the theme of my last few posts, I found even more ways on how you can use Social Media as a breakthrough PR highway. Mashable‘s Leyl Master Black has come up with an article on five interesting ways for PR pros to become even more relevant through Social Media. Here are the three I found most interesting:
1. Connect with freelancers
If you’re finding it difficult to get people for a campaign, whether the reasons are resource based or otherwise, get freelancers to come to you! You can use various avenues like twitter or tumblr to target a specific crowd.
Rwanda’s department of tourism hired Racepoint Group to find and fund travel writers to go across spots in Rwanda on an all expense paid trip – except for airfare. The problem: not a lot of writers were willing to pay for their own airfare. The solution: Racepoint held a contest on twitter attracting 82 entries and 3 people from the US won. A whole week of a combined 448 tweets visible to 1.5 million people made 45 million twitter impressions.
2. Events and the media
Some very useful and highly underused PR weapons of choice are twitter and location based apps like foursquare. I can’t emphasize that enough. Be there when the news is happening. Be part of the event. Don’t waste opportunities to get yourself into the thick of what’s happening while it’s happening.
If you need to contact reporters but find that all e-mails and calls have gone unanswered, consider searching for them on twitter or foursquare, chances are they’re tweeting and checking in at all the relevant places you want to be. Need to pitch a few good stories? Connect with them via their social network streams. Some CNN reporters have been known to contact PR firm reps through twitter; Kristen Nelson has had one such experience when a reporter from CNN messaged her by twitter to pitch over a glass of beer. Get your @name soon if you don’t already have one.
3. Put your feed on a billboard!
In my opinion, this is one of the best ways to reach the non-tweeting masses and get them to join into the conversation. Plug your live tweets on a digital billboard just like how the following people have done.
Get your name and your message out there by installing one of these on major commuting roads. It’s a great way to communicate with your audience and have the community become more familiar with who you are as a company.
For the whole article click here.